#BCTOURISMCOUNTS

Tourism is a key economic driver and important contributor to the quality of life in British Columbia. Learn more about why #BCTourismCounts and how to get involved in sharing our industry’s story.

  • TOURISM BY THE NUMBERS

    Tourism plays a significant role in the national economy, generating an estimated $104.9 billion in tourism expenditures in 2019, supporting approximately 1 in 10 jobs in communities across Canada and contributes an estimated $43.5 billion in Gross Domestic Product.

  • VALUE OF TOURISM MODEL

    Having defensible estimates of tourism’s contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of tourism’s economic development potential.

  • TOURISM BENEFITS

    Many of the natural and cultural amenities that attract people to the region as residents or investors are amenities that were developed to provide positive visitor experiences and many would not have been developed without the economic contribution from tourism. Tourism pays for public facilities, programs and services not otherwise affordable.

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