Michael J. Ballingall

Michael J. Ballingall is the Senior Vice-President, Marketing & Sales at Big White Ski Resort. He has spent his career in marketing and sales at Big White Ski Resort and has sat on numerous boards that focused on marketing, strategy, the path to purchase and sales, he believes it is now time to offer this expertise as a voice in this industry.

Sitting with likeminded TIABC colleagues to discuss the vision of British Columbia’s tourism industry and how we maintain our worldwide leadership through acting responsibly in a sustainable way is a good table to sit at.

Date: Friday October 8, 2021

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