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Ascent Fraser Valley Guides & Mountain School

  • www.ascentfv.com
  • 604-798-1382
  • 5643 Vedder Road, Chilliwack, BC, V2R 3, Canada

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Five years ago, China was BC's second largest international market.  However, overnight visitation from China was down 64% in 2023 compared with 2019, largely due to the absence of group tour business.  At the Rendez-vous Canada event this week in Edmonton, BC tourism industry leaders met with Minister Counsellor Li Jiangang of the Chinese Embassy (Ottawa) to begin discussions on a path forward to regain approved destination status for group tour business and ultimately see visitors numbers from China return to pre-pandemic levels. 

Pictured L to R - Destination Vancouver's Karen Soyka, TIABC's Walt Judas, Counsellor Li, Indigenous Tourism BC's Paula Amos, Destination BC's Richard Porges.
WORTH (Women of Recreation, Tourism & Hospitality) hosted its first Leadership Summit in downtown Vancouver, attracting some 250 delegates, including TIABC CEO Walt Judas, that attended sessions on industry burnout, dismantling barriers to gender equity, leadership and other topics. Walt had the pleasure of introducing Tourism Minister Lana Popham who acknowledged a number of women leaders who are making a difference in BC's visitor economy.

📸: @visioneventphotography
📬 Postcards from BC!

"Wish you were here" from Beach Tofino, courtesy of Dave Butler, VP/Sustainability CMH Heli-Skiing & Summer Adventures. 📸

Would you like your image featured in our weekly Postcards from BC? Contact deborah@tiabc.ca to share your slice of paradise!
Sustainability and Partnerships Forum 🤝 💚 

Don't miss out on May 18, an engaging lineup featuring a dynamic panel of tourism experts and an insightful presentation on content creation! 

The event will be hosted at the Eagle Room, Best Western Valemount. Doors open at 5 pm, and the festivities will run from 6-9 pm. Enjoy tasty canapés provided by Tourism Valemount and refreshments at a cash bar. 🍽🥂

RSVP by May 14 to secure your spot! 🎟️
call (250) 566-3335 or email visitvalemount@gmail.com
📬 Postcards from BC!

"Wish you were here" from the Botanica Flower Festival Chilliwack, courtesy of Allison Colthorp Executive Director Tourism Chilliwack. 📸

Would you like your image to be featured in our weekly Postcards from BC? Contact deborah@tiabc.ca to share your slice of paradise!
📸 “Postcards from BC” featuring Brian Cant at the Red Mountain Resort Rossland! 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca