Joanne Burns Millar is the CEO of Pacific Destinations Inc. (PDS), a Vancouver-based destination management, event production and strategic solutions company.

Joanne is a passionate, visionary leader who is known for lighting the way for her team. Drawing on her background as an elite athlete on Canada’s National Netball team for over ten years, Joanne knows the determination and dedication it takes to put together a winning team. Integrity, experience and collaboration are the beating heart she placed within PDS. With a steady hand, clear vision and thoughtful strategy, she selected a team of loyal individuals who all share the same goal; creating unforgettable experiences throughout Western Canada for their treasured clients.
 
A thoughtful and intentional leader, Joanne is highly respected within the industry and sits on the Advisory Committee for Destination Canada, Business Events division and on the Board for Destination Vancouver.