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Joanne Burns Millar


Joanne Burns Millar is the CEO of Pacific Destinations Inc. (PDS), a Vancouver-based destination management, event production and strategic solutions company.

Joanne is a passionate, visionary leader who is known for lighting the way for her team. Drawing on her background as an elite athlete on Canada’s National Netball team for over ten years, Joanne knows the determination and dedication it takes to put together a winning team. Integrity, experience and collaboration are the beating heart she placed within PDS. With a steady hand, clear vision and thoughtful strategy, she selected a team of loyal individuals who all share the same goal; creating unforgettable experiences throughout Western Canada for their treasured clients.
 
A thoughtful and intentional leader, Joanne is highly respected within the industry and sits on the Advisory Committee for Destination Canada, Business Events division and on the Board for Destination Vancouver.


TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, along with @guideoutfittersassociationofbc's Scott Ellis and @cariboochilcotincoast's Amy Thacker at the Vancouver Cabinet office following a productive discussion on ways the tourism industry can more effectively work with government to achieve mutual benefits for both the visitor economy and resource extraction industries such as mining.
Your support matters to us! 🤝 Meet Will Harding, Founder of Travel Local and proud member of TIABC. Hear why his business recently became a member of TIABC and why he encourages other businesses and organizations to consider a membership. Your support and engagement is vital to ensuring businesses, DMO’s and sectors are united and speaking with one voice on issues that impact BC’s tourism industry. Join TIABC today through link in bio. 👆
TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, at the Fully Charged Live Canada exhibition at the Vancouver Convention Centre. 🙌
🚁 Weekend vibes: TIABC CEO Walt Judas joined a heli-hiking tour in the Cariboo Mountains near Valemount with pilot Nadia and fellow adventure enthusiasts. A thrilling experience in BC's stunning landscapes! 🏔️🌲
BECOME A TIABC MEMBER: Your Membership is Important to Us! 🤝 We strongly encourage you to consider membership or renew your membership with TIABC to support our important advocacy efforts on behalf of the entire visitor economy. TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level. Your support and engagement is vital to ensuring businesses, DMO's and sectors are united and speaking with one voice on issues that impact BC's tourism industry. Join TIABC today through link in bio👆
TIABC CEO Walt Judas experienced a personal behind-the-scenes tour of Vancouver International Airport this week with YVR's Manager of Government Relations, Erin Wiskar, to gain a better understanding of airport operations, including the nerve centre where the airport manages security, traffic and emergency situations among other tasks.