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Advocacy & Policy

TIABC Policies, Advocacy, Positions & Correspondence

Advocacy

TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry, our members and sectors through engagement and gathering of critical research to carefully and consciously recommend the best path forward.

Policies

Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development and growth; minimizing the negative impacts and maximizing the benefits to improve the resilience of BC’s tourism industry. These are abbreviations of the full Policy. Register to become a TIABC member for access to our full Policies.

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

2022 TIABC Presentations to Industry & Stakeholders

Throughout 2022, TIABC has been a guest presenter to a diverse audience of industry businesses, organizations and stakeholders. To date, they included:

Highlights of 2022 TIABC Meetings with Government & Stakeholders

In addition to individual meetings and submissions to government, TIABC also regularly participates in the Industry Engagement Table under the auspices of the Minister of Jobs, Economic Recovery & Innovation. Tourism, Arts, Culture & Sport Minister Beare, Labour Minister Harry Bains, Dr. Bonnie Henry, Health Minister Adrian Dix and other government officials provide briefings to various sector association representatives on relevant and important provincial measures.

Click below to view TIABC’s full list of 2022 advocacy meetings

TIABC Advocacy Report Card

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present this Advocacy Report on our efforts to date with the caveat that our job is far from over. As long as it takes for the visitor economy to pull through, TIABC’s number one priority will be to continue to advocate on your behalf.

🎙️Dive into Recent Episodes of the Value of Tourism Podcast featuring Rachela Pollock and Ingrid Jarrett! 

Did you know you can access all the latest Voice of Tourism podcast episodes on various platforms? Tune in on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict, and Podchaser. 🔈 

Listen today through the link in bio 👆
🎙️ Mayor Victor Smith of Hope shares his thoughts on the significance of #TourismWeekCanada2024. Join us as we celebrate the vital role tourism plays in BC and beyond. 🏞️ 

📹: @tourismhcc | #BCTourismCounts
🌟 Big Thanks to MLA @jenniferwhitesidenewwest for extending this message and acknowledging the importance of #TourismWeekCanada2024 in recognition of the businesses and workers who provide outstanding services and experiences to visitors.

📹: @tourismnewwest | #BCTourismCounts
🌟 Get Inspired by MLA Shirley Bond of the Prince George-Valemount region, who shares her thoughts on the importance of #TourismWeekCanada2024. Let's reflect on the significance of tourism in our communities and celebrate the countless experiences it brings to visitors and locals alike! 

📹: @tourismpg | #BCTourismCounts
🎉 Shoutout to the City of Parksville and Mayor O'Brien for joining us in celebrating #TourismWeekCanada2024! Your support means the world to us as we showcase the beauty of British Columbia. #BCTourismCounts 

📹 @parksvillecity
🎉 Exciting News! 🎉

Fraser-Nicola's own MLA, Jackie Tegart, is thrilled to rally behind #TourismWeekCanada2024! She recognizes the immense positive impact tourism has on BC and firmly believes that #BCTourismCounts.  Let's continue to promote and celebrate the beauty of British Columbia together. 

📹: @tourismhcc