Paying and Paving the Way for Progress

Many of the natural and cultural amenities that attract people to the region as residents or investors are amenities that were developed to provide positive visitor experiences and many would not have been developed without the economic contribution from tourism. Tourism pays for public facilities, programs and services not otherwise affordable.


Tourism revenues fund everything from clubs and sports facilities, to local police stations, waste services, water services, public toilets and local parks, street maintenance, medical facilities, and land and water rescue systems. Museums, cultural institutions, heritage sites and parks and campgrounds are all examples of good things made possible by a healthy, growing tourism industry.

Preserving Heritage and the Environment
Our region’s unique and diverse social, cultural and environmental resources are major tourism attractions. Tourism fosters appreciation and stewardship of local natural, cultural and historic resources by residents, community leaders, businesses and governments. Taking care of our unique cultural assets and amenities is key to growing visitor revenues that support an even greater quality of life for communities.

Conservation springs from industry-wide support for management, research and education initiatives that benefit everyone. In order to protect our resources that support tourism, and to capitalize on the growing global market for sustainable consumer goods and services, our tourism industry and its suppliers are engaging in responsible tourism management.

Community Pride and Beautification
Unlike many other industries, tourism has the ability to connect different parts of a community, relying on the cooperation of local government, entrepreneurs, non-profit organizations and private citizens alike. Working together to offer a positive experience to visitors usually includes steps to beautify a community and often leads to increased community pride.

Tourism helps beautify and make communities more liveable and welcoming by revitalizing downtowns and funding amenities, programs and services enjoyed by residents and tourists alike. Appreciation by visitors stimulates local awareness, celebration and revival of culture and traditions.

Confident communities are resilient communities with a “can-do” attitude that unlocks tourism’s potential. Tourism offers rural communities, which might not otherwise survive, the opportunity to plan and carry out sustainable economic strategies. Rural communities with thriving tourism typically experience population growth that supports better amenities, transportation and improved quality of life for all residents.

And All This Too…
– Tourism educates both residents and visitors creating cultural diversity.
– Many amenities that we take for granted everyday exist in part due to tourism: restaurants, cafes, hiking trails, parks, shopping, festivals, events, spas, museums, aquariums, golf courses, transportation options and aquatic centres.
– Tourism boosts community pride.
– Tourism preserves our culture and heritage.
– Tourism in our community contributes positively to our quality of life.
– Tourism represents an investment, not a cost to taxpayers. Tax dollars generated from tourism contribute to healthcare, medical research, education, social services, infrastructure, marinas, airports, ferry terminals and social security.
– Tourism raises incomes and standard of living.
– Tourism grows and diversifies economies.
– Tourism builds attractive, livable communities that foster our culture, heritage and environment.
– Tourism positively contributes to the social well being enjoyed by island residents.
– Tourism allows for the development of outdoor recreation facilities from parks to golf courses creating opportunities for residents to improve their health, fitness and lifestyle.
– Tourism allows residents to meet visitors, developing new connections.
– Tourism contributes to positive changes in values and customs.
– Tourism promotes cultural exchange.
– Tourism preserves local cultural identity.
– Tourism increases demand for historical and cultural exhibits.
– Tourism protects ecology and natural environments.
– Tourism preserves historic buildings and monuments.
– Tourism encourages productive use of lands.
– Tourism activity develops and enhances public spaces.

Source: Tourism Vancouver Island – Value of Tourism

TIABC gratefully acknowledges that we live, work and play on the traditional, ancestral, and unceded territories of the 204 First Nations in British Columbia.


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