Measuring the economic impact of tourism in your community

Having defensible estimates of tourism’s contribution to a community is central to developing an informed tourism planning approach, strengthening the support of community stakeholders and local government, and encouraging an appreciation of tourism’s economic development potential.

By using the Value of Tourism model, the Research, Planning and Evaluation Branch of Destination British Columbia can assist your community in developing conservative and a credible estimate of visitor volume and direct tourism expenditures within a community.

The Value of Tourism model provides a structured, consistent approach to estimate the volume and value of tourism within a community. The core data collection component of the model is an accommodation survey to gather the most recent annual performance data from commercial accommodation operators (including campgrounds). This information is then applied to local, regional, provincial and national tourism indicators to provide an estimate of the total number of visitors (overnight, day and visiting friends and relatives) and their expenditures in the community.

For more details, please review the following Value of Tourism Model April 2015 document.

More information can be found on Destination BC’s Value of Tourism program, please visit:

Another valuable tool is Making Tourism Work for Communities and Families, a Tourism Vancouver Island report about how the organization mentors communities and supercharges BC’s Tourism Partners Program in driving economic growth regionally.

  • TIABC gratefully acknowledges that we live, work and play on the traditional, ancestral, and unceded territories of the 204 First Nations in British Columbia.


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