Our Vision, Mission & Strategic Plan
The Voice of the BC Tourism Industry
The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year). As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.
TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries.
TIABC’S rolling three-year 2019-2022 Strategic Plan outlines four key priority areas that will guide the organization:
- Advocacy & Policy Development
- Membership & Strategic Alliances
- Strategic Communications & Government Relations
- Operational Sustainability & Excellence
TIABC’s Mission – as the primary advocate for British Columbia’s visitor economy, TIABC unites operators, sectors, DMO’s, government and residents to support and be passionate about making this province a great place for tourism.
Our Commitment to Diversity, Equity, Inclusion & Reconciliation
TIABC commits to champion the values of diversity, equity, inclusion and reconciliation by listening, learning and acting. We foster a working environment where we value and develop employees, directors, volunteers, members, advisors, contractors and partners of all backgrounds and experiences
In addition to offering full participation in programs, policy formulation and advocacy initiatives, TIABC endeavours to build respect, dignity, fairness, and equality in everything we do.
We pledge to share best practices in advocating for diversity, equity, inclusion and reconciliation within BC’s tourism and hospitality industry, and seek to achieve the annual goals and objectives we set around this topic to hold us accountable.