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Advocacy & Policy

TIABC Policies, Advocacy, Positions & Correspondence

Advocacy

TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry, our members and sectors through engagement and gathering of critical research to carefully and consciously recommend the best path forward.

Policies

Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development and growth; minimizing the negative impacts and maximizing the benefits to improve the resilience of BC’s tourism industry. These are abbreviations of the full Policy. Register to become a TIABC member for access to our full Policies.

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

2022 TIABC Presentations to Industry & Stakeholders

Throughout 2022, TIABC has been a guest presenter to a diverse audience of industry businesses, organizations and stakeholders. To date, they included:

Highlights of 2022 TIABC Meetings with Government & Stakeholders

In addition to individual meetings and submissions to government, TIABC also regularly participates in the Industry Engagement Table under the auspices of the Minister of Jobs, Economic Recovery & Innovation. Tourism, Arts, Culture & Sport Minister Beare, Labour Minister Harry Bains, Dr. Bonnie Henry, Health Minister Adrian Dix and other government officials provide briefings to various sector association representatives on relevant and important provincial measures.

Click below to view TIABC’s full list of 2022 advocacy meetings

TIABC Advocacy Report Card

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present this Advocacy Report on our efforts to date with the caveat that our job is far from over. As long as it takes for the visitor economy to pull through, TIABC’s number one priority will be to continue to advocate on your behalf.

🏒 Even though the Canucks failed to advance past the second round, home playoff games were a good boost for local bars, restaurants, transportation companies and other sectors within Vancouver’s visitor economy.  TIABC CEO Walt Judas was on hand for game 7 against the Oilers along with Air Canada’s Serge Corbeil and Greater Vancouver Board of Trade CEO Bridgitte Anderson.
Five years ago, China was BC's second largest international market.  However, overnight visitation from China was down 64% in 2023 compared with 2019, largely due to the absence of group tour business.  At the Rendez-vous Canada event this week in Edmonton, BC tourism industry leaders met with Minister Counsellor Li Jiangang of the Chinese Embassy (Ottawa) to begin discussions on a path forward to regain approved destination status for group tour business and ultimately see visitors numbers from China return to pre-pandemic levels. 

Pictured L to R - Destination Vancouver's Karen Soyka, TIABC's Walt Judas, Counsellor Li, Indigenous Tourism BC's Paula Amos, Destination BC's Richard Porges.
WORTH (Women of Recreation, Tourism & Hospitality) hosted its first Leadership Summit in downtown Vancouver, attracting some 250 delegates, including TIABC CEO Walt Judas, that attended sessions on industry burnout, dismantling barriers to gender equity, leadership and other topics. Walt had the pleasure of introducing Tourism Minister Lana Popham who acknowledged a number of women leaders who are making a difference in BC's visitor economy.

📸: @visioneventphotography
📬 Postcards from BC!

"Wish you were here" from Beach Tofino, courtesy of Dave Butler, VP/Sustainability CMH Heli-Skiing & Summer Adventures. 📸

Would you like your image featured in our weekly Postcards from BC? Contact deborah@tiabc.ca to share your slice of paradise!
Sustainability and Partnerships Forum 🤝 💚 

Don't miss out on May 18, an engaging lineup featuring a dynamic panel of tourism experts and an insightful presentation on content creation! 

The event will be hosted at the Eagle Room, Best Western Valemount. Doors open at 5 pm, and the festivities will run from 6-9 pm. Enjoy tasty canapés provided by Tourism Valemount and refreshments at a cash bar. 🍽🥂

RSVP by May 14 to secure your spot! 🎟️
call (250) 566-3335 or email visitvalemount@gmail.com
📬 Postcards from BC!

"Wish you were here" from the Botanica Flower Festival Chilliwack, courtesy of Allison Colthorp Executive Director Tourism Chilliwack. 📸

Would you like your image to be featured in our weekly Postcards from BC? Contact deborah@tiabc.ca to share your slice of paradise!