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Welcome to TIABC – Tourism Industry Association of BC

JUST RELEASED

TIABC Releases 2022 Advocacy Report Card

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year.

JUST ANNOUNCED

Province to Provide Funding to BC-based Events

Through the BC Fairs, Festivals and Events (BCFFE) fund, government will be providing $30 million in one-time grants to eligible events in response from the sector for help.

LISTEN ON SPOTIFY

TIABC Voice of Tourism Podcast

TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.

The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.

#BCTourismCounts

WEEKLY INDUSTRY UPDATE

2023

BUDGET CONSULTATION

Report on budget 2023 consultation released

NEW

TOOL FOR HOSTING MAJOR EVENTS

Province provides new tool for communities hosting major tourism events

2022

CANADA’S FEDERAL TOURISM GROWTH STRATEGY

TIABC provides joint submission to Canada’s Federal Tourism Growth Strategy 2022

NEW Policy

HIGHWAY SIGNAGE POLICY

TIABC releases new policy on highway signage

May 2022

EMERGENCY MANAGEMENT FRAMEWORK

Framework released for BC Tourism Emergency Management

REVITALIZE TOURISM IN BC

Province launches 3-year roadmap to revitalize BC Tourism

2023

BUDGET RECOMMENDATIONS

TIABC submits recommendations to budget 2023

TIABC BOARD OF DIRECTORS

Our board of directors is committed to diversity, equity, inclusion & reconciliation

TOURISM & HOSPITALITY LABOUR MARKET

Tourism & Hospitality Labour Market (LMI) is now available

About TIABC

The Tourism Industry Association of BC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year).

Membership

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.

Advocacy

TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.

Policy

Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.

The Voice of the BC Tourism Industry

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

200+
Current TIABC Members
12%
of British Columbians are Employed in Tourism
300,000
People employed in BC tourism
19,748
BC Tourism-related businesses

Advocacy & Policies

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present our list of advocacy activities on our efforts to date with the caveat that our job is far from over.

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

TIABC Partners and Sponsors

TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.

Upcoming Industry Events

Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.

Communication

As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.

TIABC Members

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts