Welcome to TIABC – Tourism Industry Association of BC
JUST RELEASED
TIABC Releases 2022 Advocacy Report Card
TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year.
GOV’T REPORT RELEASED
Conversation on the Future of Tourism: What We Heard
The report is a summary of what government heard during the 2022-2023 province-wide engagement sessions
JUST ANNOUNCED
Province to Provide Funding to BC-based Events
Through the BC Fairs, Festivals and Events (BCFFE) fund, government will be providing $30 million in one-time grants to eligible events in response from the sector for help.
LISTEN ON SPOTIFY
TIABC Voice of Tourism Podcast
TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.
The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.
NEW
TOOL FOR HOSTING MAJOR EVENTS
Province provides new tool for communities hosting major tourism events
2022
CANADA’S FEDERAL TOURISM GROWTH STRATEGY
TIABC provides joint submission to Canada’s Federal Tourism Growth Strategy 2022
May 2022
EMERGENCY MANAGEMENT FRAMEWORK
Framework released for BC Tourism Emergency Management
REVITALIZE TOURISM IN BC
Province launches 3-year roadmap to revitalize BC Tourism
TIABC BOARD OF DIRECTORS
Our board of directors is committed to diversity, equity, inclusion & reconciliation
TOURISM & HOSPITALITY LABOUR MARKET
Tourism & Hospitality Labour Market (LMI) is now available
About TIABC
The Tourism Industry Association of BC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year).
Membership
Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.
Advocacy
TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.
Policy
Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.
The Voice of the BC Tourism Industry
TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.
- 200+
- Current TIABC Members
- 12%
- of British Columbians are Employed in Tourism
- 300,000
- People employed in BC tourism
- 19,748
- BC Tourism-related businesses
Advocacy & Policies
As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present our list of advocacy activities on our efforts to date with the caveat that our job is far from over.
The Value of Tourism
In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.
This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.
TIABC Partners and Sponsors
TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.
Upcoming Industry Events
Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.
Communication
As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.
TIABC Members
Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.
