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Welcome to TIABC – Tourism Industry Association of BC


QUESTION: Is your projected business (i.e. bookings, revenues) for the months of July, August and September up, down, or the same compared to the same period in 2023?

UP – 44%
DOWN – 56%

Value of Tourism Presentation Toolkit


The Value of Tourism (VoT) Presentation Toolkit has been created as a template for all tourism industry professionals to use when presenting and communicating the value of tourism in British Columbia to various audiences.


TIABC Voice of Tourism Podcast

TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.

The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.




The Tourism Industry Association of BC advocates for the interests of British Columbia’s $18.5 billion visitor economy.


Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.


TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.


Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.

The Voice of the BC Tourism Industry

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

Current TIABC Members
of British Columbians are Employed in Tourism
People employed in BC tourism
BC Tourism-related businesses

TIABC One Minute Monitor

Recent Poll Results


Support the new legislation on short-term rentals


Do not support the new legislation on short-term rentals

How it works

As necessary, TIABC Releases an Industry Survey. See below to participate in this week’s poll.

Receive our newsletter for the full results

Question: Your Project Business for July, August and September

1). Is your projected business (i.e. bookings, revenues) for the months of July, August and September up, down or the same compared to the same period in 2023?

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

TIABC Partners and Sponsors

TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.

Upcoming Industry Events

Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.


As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.

TIABC Members

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.

👥 TIABC's Membership & Communications Committee convened at the Richmond Oval recently for a strategic planning session that encompassed topics such as values, benefits, structure, fees and opportunities. 

Pictured left to right:
- Deb Kulchiski - TIABC
- Ceri Chong - Tourism Richmond
- Chris Lewis - Tourism Kelowna
- Nicole Ford - Rocky Mountaineer
- J.J. Belanger - Crystal Cove Beach Resort
- Jamie Cox - St. Andrews by the Lake
- Walt Judas - TIABC
- Mike Retasket - CCCT
- Joanne Burns-Millar - Pacific Destinations
Wish you were here! 📬 

Kathleen Harvey, Acting Director of Industry Partnership & DEIA at Destination BC, shares a postcard from the Shipyard Titanic Trail in Tumbler Ridge.
TIABC CEO Walt Judas with Air Canada’s Serge Corbeil, go2HR’s Arun Subramanian and Earls Restaurants Craig Blize at the BC Hospitality Foundation annual golf tournament fundraiser at Tsawwassen Springs. ⛳

TIABC is a supporter of BCHF which raises funds to help hospitality and tourism professionals who are sick or injured and need help paying bills.
Wish You Were Here!

A postcard from Clint Fraser, CEO of Northern BC Tourism & Film Office, at the beautiful Hidden Acres Farm & Tree House Resort in Terrace. 🌲🏞️

Would you like your image to appear in our weekly Postcards from BC feature? Contact
Wishing You All a Safe and Enjoyable Canada Day Weekend! 🇨🇦

From the Board and Staff of TIABC
Travelling this Canada Day long weekend? Remember to plan ahead! 🗺️ 🍁

For the latest information and essential travel resources, visit HelloBC, and for emergency preparedness resources, visit the Destination BC Emergency Preparedness page. 

Enjoy your long weekend! 🇨🇦