Welcome to TIABC – Tourism Industry Association of BC
TIABC RELEASES 2024 ADVOCACY REPORT CARD
TIABC’s annual Advocacy Report Card provides a synopsis of our advocacy activities and accomplishments.
We encourage you to read this report and connect with us at any time for questions, comments or recommendations on TIABC’s direction, as well as any other ideas or concerns pertaining to your business, DMO, organization, or community.
EXCITING JOB OPPORTUNITY
TIABC Policy Analyst & Wilderness Tourism Executive Director
The Tourism Industry Association of BC (TIABC) and the Wilderness Tourism Association of BC (WTA) are partnering to create a dual role supporting both organizations: Policy Analyst (TIABC) and Executive Director (WTA). The position will be managed day-to-day by TIABC, governed by a Joint Steering Committee (JSC), with initial responsibilities split 60% TIABC and 40% WTA.
For more information on this exciting opportunity, visit the following link. Please submit resume and any questions relating to the position to Walt Judas, CEO, TIABC – wjudas@tiabc.ca
AVAILABLE FOR YOUR PRESENTATION NEEDS
Value of Tourism Presentation Toolkit
The Value of Tourism (VoT) Presentation Toolkit has been created as a template for all tourism industry professionals to use when presenting and communicating the value of tourism in British Columbia to various audiences.
LISTEN ON SPOTIFY
TIABC Voice of Tourism Podcast
TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.
The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.
About TIABC
The Tourism Industry Association of BC advocates for the interests of British Columbia’s $18.5 billion visitor economy.
Membership
Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.
Advocacy
TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.
Policy
Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.
The Voice of the BC Tourism Industry
TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.
- 200+
- Current TIABC Members
- 12%
- of British Columbians are Employed in Tourism
- 154,366
- People employed in BC tourism
- 16,900
- BC Tourism-related businesses
TIABC One Minute Monitor
Recent Poll Results
84%
Support the new legislation on short-term rentals
16%
Do not support the new legislation on short-term rentals
How it works
As necessary, TIABC Releases an Industry Survey. See below to participate in this week’s poll.
Receive our newsletter for the full results
Question: Your Project Business for July, August and September
1). Is your projected business (i.e. bookings, revenues) for the months of July, August and September up, down or the same compared to the same period in 2023?
The Value of Tourism
In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.
This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.
TIABC Partners and Sponsors
TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.
Upcoming Industry Events
Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.
Communication
As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.
TIABC Members
Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.
