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Welcome to TIABC – Tourism Industry Association of BC

2024 BC TOURISM INDUSTRY CONFERENCE – March 6 & 7 – Victoria


TIABC proudly presents the 2024 BC Tourism Industry Conference. This annual event converges hundreds of tourism industry delegates and leaders, providing a mix of discovery, education, industry insights, and networking opportunities.



The Province of BC has undertaken a consultation process on impending Land Act Amendments to enable agreements with Indigenous Governing Bodies to share decision-making about public land use.

Public engagement is open until March 31st!


TIABC Voice of Tourism Podcast

TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.

The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.




The Tourism Industry Association of BC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year).


Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.


TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.


Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.

The Voice of the BC Tourism Industry

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

Current TIABC Members
of British Columbians are Employed in Tourism
People employed in BC tourism
BC Tourism-related businesses

Advocacy & Policies

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present our list of advocacy activities on our efforts to date with the caveat that our job is far from over.

TIABC One Minute Monitor

Recent Poll Results


Support the new legislation


Do not support the new legislation

How it works

As necessary, TIABC Releases an Industry Survey. See below to participate in this week’s poll.

Receive our newsletter for the full results

Poll: Government Legislation on Short-Term Rentals

1). Do you support the province’s new legislation on short-term rentals?

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

TIABC Partners and Sponsors

TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.

Upcoming Industry Events

Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.


As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.

TIABC Members

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨