Kathy MacRae is an accomplished tourism executive with extensive experience in government relations, community engagement, and sustainable industry development. She has a proven track record of advancing sector-wide initiatives, influencing policy, and strengthening partnerships that drive the long-term success of businesses and communities across British Columbia.

Currently serving as Vice President of Government and Community Relations for Alterra Mountain Company’s Western Experience Division, including Canadian Mountain Holidays and Mike Wiegele Heli Skiing, Kathy leads strategies to ensure growth and sustainability. Her expertise spans stakeholder engagement, regulatory strategy, and organizational leadership, with a consistent focus on aligning economic opportunity with environmental stewardship.

Additionally, Kathy holds leadership roles as President of the Wilderness Tourism Association and Co-Chair of the Adventure Tourism Coalition, which provide platforms to advance the collective interests of the adventure tourism sector. A values-driven leader, she is committed to cultivating partnerships and shaping a sustainable future for adventure and wilderness tourism.