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Sandra Oldfield


Sandra Oldfield  started Tinhorn Creek Vineyards with her husband in 1994. Over the next 20 years as Winemaker she was the first in Canada to use screw caps, she began the Oliver Festival of the Grape and led the way for BC’s first sub appellation—the Golden Mile Bench. As CEO, Sandra led Tinhorn to become Canada’s first carbon neutral winery and Canada’s safest employer award for Hospitality.

In 2017 Sandra began anew, starting Elysian Projects, a beverage and tourism consulting company. She created the Fortify Conference in 2018 helping artisan beverage producers better manage their businesses. She is an Executive in Residence at Accelerate Okanagan and the creator of the weekly #BCWineChat on twitter every Wednesday night. Sandra was named one of Canada’s Top 100 Powerful Women in 2016.


🏆🌟TIABC Director Miranda Ji and CEO Walt Judas celebrate with Madone Pelan, GM of the Oak Bay Beach Hotel and Brian Cant, VP of 4VI who won Business of the Year and the Sustainability Award respectively at the Canadian Tourism Industry Awards gala in Ottawa on Wednesday night.
🎵Music Advocacy Update! 

TIABC CEO Walt Judas catching up with Erin Benjamin, president of the Canadian Live Music Association, who spoke on the value of live music at the TIAC Tourism Conference in Ottawa. Walt and Erin worked together to lobby the federal government for support for the live music industry (which was severely impacted) during the pandemic.
TIABC CEO Walt Judas chaired an all-day meeting with his provincial and territorial counterparts prior to the start of the TIAC Congress this week in Ottawa. 🇨🇦🤝

The PTTIA Committee tackled issues such as business insurance, workforce, debt, and other priorities at a national and provincial/territorial level. The group also spent some time on association best practices and discussed advocacy strategies with Federal Tourism Caucus Co-Chair, Senator Karen Sorensen.
🎉 We are thrilled to announce that registration is now open for the 2024 BC Tourism Industry Conference. The conference will take place at the Victoria Conference Centre on March 6 & 7, 2024 

2024 REGISTRATION INFORMATION
Visit our website to view the 2024 registration fees. Early bird rates are available with member and non-member pricing options. Full conference registrations include complete access to all conference sessions, workshops, silent auction, welcome reception, and the awards gala. Register at our early bird rate before January 17, 2024 to save $100 on your registration!

Learn more and register through link in bio! 👆
📸 TIABC CEO Walt Judas with CCCTA director Shannon Landsdowne, CEO Amy Thacker and Williams Lake Mayor Surinderpal Rathor at the Cariboo Chilcotin Coast AGM & Summit.
🍁🕊️ TIABC's Board of Directors and staff join Canadians nationwide in remembering those who served and gave the ultimate sacrifice. We express our gratitude for their service.

🌺 Lest We Forget.