Skip to main content

Feb 24, 2023

TIABC Voice of Tourism Newsletter – February 24th, 2023

TIABC

CEO MESSAGE

Brrrr!!!! Yes it’s cold in BC this week but imagine what it was like for me to step off a plane in Kamloops on Wednesday to high winds and a temperature of minus 12 degrees after vacationing in Mexico where I wore nothing but t-shirts, shorts and flip-flops for the better part of a week.

I recognize that no one is feeling sorry for me but I did take one for the team where within 15 hours of returning home from the beach I was on stage at the Thompson Okanagan Tourism Association (TOTA) Summit at Thompson Rivers University talking about BC’s Tourism Emergency Management Framework to business operators, DMOs and other TOTA stakeholders.

Although it had little to do with the outside temperature, all of the TOTA staff at the Summit were wearing sweatshirts with the number ‘7’ emblazoned on the front reminding delegates of the Thompson Okanagan Regional Pledge that is built around values inspired by Indigenous philosophy, sustainable and mindful practices, preserving the lands for others to continue to enjoy, and recognizing that what we do today will impact generations to come.

The 7 Affirmations Pledge was inspired by former TOTA board member Frank Antoine a few years ago out of a need to develop guidelines for sustainable tourism and conscious travel based on the seven generations principle that suggests the decisions we make today will have an impact for as many as seven generations to come.

The pledge includes the following tenets:
Discover the soul of a place in its history
As of this moment, you are deemed a guardian of the land, air and water
Whether you’ve journeyed near or far, we invite you to feel at home in this place and value it as we do
Follow the map of your heart but venture wisely
Let a life outside bring you happiness inside by learning the laws of wilderness living
Choose to buy locally and you’ll transform riches into enrichment
Anything worth knowing is worth sharing

The pledge serves as a guide for companies, locals and visitors to incorporate the philosophy of sustainable tourism into their operations, day-to-day lives, and travel. I think it’s brilliant but don’t take my word for it…look it up on TOTA’s website for yourself.

I mentioned my friend Frank Antoine earlier. He’s not only Chief of the Bonaparte First Nation, but also co-founder of Moccasin Trails, and on the boards of both Indigenous Tourism BC and the Indigenous Tourism Association of Canada. Frank also happens to be our opening keynote presenter at next week’s BC Tourism & Hospitality Conference in Prince George and is undoubtedly going to reference the 7 generations concept.

I’m sure that within a few days I’ll be acclimatized to the colder weather in our province…thankfully just in time to enjoy and appreciate the great hospitality that all conference delegates will enjoy courtesy of our friends in Northern BC. While I’ll be sure to pack my long johns and toque, I hope to see all TOTA delegates wearing their ‘7’ gear to stay warm and remind us of why the 7 Affirmations Pledge is so important.

Walt Judas,
CEO, TIABC

Related Posts

June 2025

TIABC Voice of Tourism Newsletter – June 27, 2025

I’ve been told multiple times by family, friends and colleagues that I seldom display emotion other than when I laugh. In other ...

June 2025

TIABC Voice of Tourism Newsletter – June 20, 2025

National Indigenous Peoples Day, 2025

The day was first celebrated in 1996 after Governor General of Canada Roméo LeBlanc procla...

June 2025

TIABC Voice of Tourism Newsletter – June 13, 2025

Last week, I presented to the Legislative Assembly of British Columbia’s Select Standing Committee on Finance and Government Ser...

July 2025

TIABC Voice of Tourism Newsletter – July 18, 2025

When my wife finally allowed me behind the wheel of her new hybrid SUV, I couldn’t tell whether I had actually started the vehic...

July 2025

TIABC Voice of Tourism Newsletter – July 11, 2025

At the AC/DC concert a few months ago, I ran into soccer legend Bobby Lenarduzzi who folks of my vintage (i.e. baby boomer) would ...

July 2025

TIABC Voice of Tourism Newsletter – July 4, 2025

If I had a nickel for every software developer that contacted me during COVID for help in pitching the Health Ministry on how thei...

June 2025

TIABC Voice of Tourism Newsletter – June 27, 2025

I’ve been told multiple times by family, friends and colleagues that I seldom display emotion other than when I laugh. In other ...

June 2025

TIABC Voice of Tourism Newsletter – June 20, 2025

National Indigenous Peoples Day, 2025

The day was first celebrated in 1996 after Governor General of Canada Roméo LeBlanc procla...

June 2025

TIABC Voice of Tourism Newsletter – June 13, 2025

Last week, I presented to the Legislative Assembly of British Columbia’s Select Standing Committee on Finance and Government Ser...

July 2025

TIABC Voice of Tourism Newsletter – July 18, 2025

When my wife finally allowed me behind the wheel of her new hybrid SUV, I couldn’t tell whether I had actually started the vehic...

July 2025

TIABC Voice of Tourism Newsletter – July 11, 2025

At the AC/DC concert a few months ago, I ran into soccer legend Bobby Lenarduzzi who folks of my vintage (i.e. baby boomer) would ...

July 2025

TIABC Voice of Tourism Newsletter – July 4, 2025

If I had a nickel for every software developer that contacted me during COVID for help in pitching the Health Ministry on how thei...