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Jan 10, 2024

TIABC Voice of Tourism Newsletter – January 5, 2024

TIABC

Happy New Year! I trust you enjoyed a restful and relaxing holiday season. To be sure, many folks are still away this week but TIABC is back in the office and ready to tackle the issues that plague BC’s visitor economy.

My home-sick, Regina-based daughter recently sent me a social media post of a pod of orcas frolicking in the waters of Active Pass, putting on a show for the folks aboard BC Ferries and those gazing from the shores of both Galiano and Mayne Islands.

As I’ve mentioned before, to me there is hardly a bigger thrill than seeing these magnificent creatures in their natural habit. Seems it’s the same for thousands of others too. In fact, well over 200,000 people annually join some 14 BC-based Pacific Whale Watch Association (PWWA) member operators on tours that generate in excess of $132 million in economic activity and support close to 1,200 jobs. One-third of these non-resident guests report that whale watching was their primary reason for visiting our province.

For nearly five years, Transport Canada has issued an interim order vis-a-vis the killer whale in Southern BC waters with the intention of protecting the endangered J-Pod (Southern Resident Killer Whale). Some of the measures include interim sanctuary zones in the Gulf Islands that are closed to vessel traffic, and increasing the approach distance from all killer whales from 200 to 400 metres.

However, each year Transport Canada has made exceptions for trained whale watch professionals to continue viewing non-endangered killer whales (e.g. Bigg’s, Northern Residents) from the 200 metre distance in exchange for no viewing of Southern Residents from any distance. While the authorization technically expires each May 31st, the annual exemption appears to be in limbo.

This past November, Transport Canada indicated it may discontinue the authorization altogether citing confusion over differing regulations for professional whale watch vessels and recreational boaters. Consequently, operators forced to view all killer whales (i.e. regardless of species) from a distance of 400 metres would realize a significant impact on their business. Imagine trying to see an orca from the equivalent of four football fields away at sea level.

There are other measures Transport Canada is considering that would also be detrimental to this vital tourism sub-sector. To that end, a decision is expected next Friday followed by a 30-day consultation period for stakeholders and members of the public after which Transport Canada will deliver its final recommendations next month with new rules to be adopted in mid-April.

Our members at PWWA recently sent a letter to the province requesting a meeting (TIABC would also attend) to further outline concerns, discuss proposed solutions, and enlist provincial government support to advocate on behalf of whale watch operators to ensure their future livelihood and the retention of this quintessential, iconic BC visitor experience.

If you’re a regular reader of this newsletter, you may be experiencing déjà vu. You’re right…we’ve dealt with this issue before but for some reason the odds don’t look good in this latest go-around.

I’m mindful that there are some folks who prefer to do away with the whale watch sector citing environmental and other concerns. Putting aside the economics (i.e. creating jobs, generating visitor spending in restaurants, hotels, attractions, transportation, retail), there are many reasons why these highly trained ecotourism professionals should be allowed to continue and thrive, not the least of which is the sustainability and conservation work they do daily to ensure responsible wildlife viewing and the health and well-being of all killer whales and other whale species in our waters.

TIABC will keep you posted on Transport Canada’s decision and the opportunity for you to respond within the public engagement process.

As you know, the BC Tourism Industry Conference takes place in Victoria in early March. I’ve already heard from our whale watch members who are keen to host delegates for a tour either before or after the event. For me, there would be no bigger thrill than seeing a killer whale on the water and then connecting with my industry colleagues at the conference.

On behalf of TIABC, I wish you a safe, healthy and prosperous year ahead.

Walt Judas,

CEO, TIABC

Related Posts

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.