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Nov 10, 2022

TIABC Voice of Tourism Newsletter – November 10th, 2022




Whenever I see a service truck pull into my neighbour’s (I call him Bossman) driveway, I’m tempted to run out and let the contractors know that no matter their level of expertise or experience, there is a 100% chance they’ll be called back to complete or correct their work to meet his impossibly high standards.

I think Bossman is anal to the extreme based on incidents like asking the window washer to return for missing a spot the size of a loonie on the upstairs hallway skylight. Yet at the same time I admire his determination to hold tradespeople accountable to deliver the level of service he’s paid handsomely for.

I profess to a similar trait, particularly when engaging consultants or suppliers on behalf of TIABC. As a member-based association with limited resources, I am extremely careful about spending money on contracting out work for certain projects that require a level of expertise beyond the scope or capacity of our existing team. My duty is to ensure we receive fair value for money.

Thankfully, most of the suppliers we’ve worked with over the years have delivered exactly what we’ve needed both on time and on budget. I am grateful for the partnerships and relationships TIABC has with its consultants, suppliers, and experts that allow us to execute on our industry advocacy priorities.

However, sometimes the gap between my expectations and the delivery of contracted services is more like a crevasse instead of a crack and I’m left with electing to either accept below average work, compel the supplier to step up, or start fresh with someone else. Often the choice isn’t as obvious or straightforward as it sounds.

Such was the case for We launched a new website a year ago and ever since I’ve been reticent to point our members and stakeholders to it. Candidly, the site was underwhelming and fell well short of what we asked or hoped for.

Trust me, my intent is not to throw the supplier under the bus, but rather provide some context. The fact is, we simply couldn’t get on the same page from the get-go. No doubt, workforce challenges in the midst of COVID had something to do with it. Otherwise, by all accounts they are a reputable company that does award-winning work for multiple clients.

In our case, for reasons I won’t go into, we had no choice but to live with what we had until such time we could begin anew with a process that took months to bring us to the launch of our new site this week..which is still a work in progress as we add content and refine certain sections. Regardless of the time, cost, and other repercussions, we’ve moved on and are excited about the new, as well as other initiatives we’re rolling out in the coming days to coincide with the new site.

For example, we’re introducing TIABC’s One Minute Monitor survey to gauge member and stakeholder opinions on a variety of emerging issues that will allow us to provide timely industry feedback to government and help inform our policy positions. We’ll promote each survey through our newsletter and social media channels with results posted on our new website along with other communication channels.

Given new legislation introduced recently vis-a-vis MRDT, a sample question might be along the lines of, “Do you support the proposed change that would allow communities to add an additional 2.5% in MRDT (on hotel room stays) to generate funding for major events?”

Another new initiative we’re about to launch is TIABC’s Voice of Tourism Podcast where we’ll regularly discuss myriad issues that affect the visitor economy with subject matter experts representing sector associations, private businesses, destination management organizations, academics, government, and other stakeholders. Upcoming guests include Kathy MacRae of the Commercial Bear Viewing Association of BC, Ross Cloutier of Helicat Canada, and Joss Penny of BC Lodging & Campgrounds Association.

These informative podcasts (to be shared with government and industry) will also help us in our advocacy efforts and give TIABC further opportunity to trumpet the value of tourism to our province. Stay tuned for the first episode shortly.

It goes without saying that we make mistakes, and each project or initiative is a work in progress. Nonetheless, we’re trying to put our best foot forward and deliver what you as members and stakeholders expect from the funds you generously invest in our organization. On a related note, please feel free to give us further guidance or share your thoughts on what TIABC can do better through our membership survey which we deployed last week. At the very least call or send me an email or text. I’d love to hear from you.

To close the loop on Bossman, after my neighbour gets through working his contractors to death, he’ll often send them my way, obviously because he doesn’t think that I’ve done a good enough job maintaining my lawn or power washing the driveway. I usually get revenge by having the service providers send him the bill.

Walt Judas,

Related Posts

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️