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Oct 21, 2022

TIABC Voice of Tourism Newsletter – October 21st, 2022



One way to virtually guarantee a face-to-face conversation with a provincial cabinet minister or MLA is to hang out at the Helijet or Harbour Air terminals in downtown Vancouver or Victoria. Similarly, when the House of Commons is in session, the Air Canada lounge at YVR is a good place to find BC-based MPs en route to Ottawa on a Sunday morning.

Chance as they might be, these encounters often produce the best results since politicians tend to be more open and forthright, not to mention unencumbered by the formalities of gathering in an office at the Legislature or on Parliament Hill with a bevy of bureaucrats in tow.

Of course, the more common practice is to set up meetings with a specific agenda and intended outcome where discussions are generally recorded (by a staff member) and commitments made to follow-up and exchange further information or ideas.

Regardless of the preferred tactic, each year (although paused during COVID) our national counterparts at TIAC organize what’s called Hill Days, which consists of a two-and-a-half-day blitz on our nation’s capital to meet with various Members of Parliament to discuss tourism issues, as well as policies the federal government might consider to help the industry move forward. Some of my provincial counterparts and fellow TIAC board members, along with a few DMOs, related sector associations, and private business operators are also part of the Hill Days caravan.

On Wednesday and Thursday of this week, I tag-teamed with Whistler-based Brady Smith of the Indigenous Tourism Association of Canada to meet with BC MPs representing both government and opposition…the purpose of which was to reiterate the key recommendations in TIAC’s submission to inform the impending Federal Tourism Growth Strategy. Of course, Brady and I brought an Indigenous and British Columbia lens to our discussions while ensuring every politician understood the key tenets of TIAC’s brief.

Yet, not unlike running into a decision-maker in an airport, the informal evening reception on Wednesday was another conduit to advancing some of our provincial and national objectives given the attendance of multiple Members of Parliament.

I had the opportunity to connect with Federal Tourism Caucus Co-chair Patrick Weiler (MP for West Vancouver, Sunshine Coast, Sea-to-Sky country) who asked me about federal issues that impact TIABC members. I referenced the jurisdictional division over the Species at Risk file, arbitrary fishing measures imposed by DFO, tax leakage by international companies in the sharing economy space, unsettled treaties, and the unfair tax rate imposed on campgrounds deemed by Revenue Canada to be investment vehicles for developers instead of what they really are…small, seasonal businesses largely owned by families that desire to keep operating their campgrounds.

Fortunately, Patrick is not only a strong supporter of our sector but is committed to working with TIABC and our sector partners in the coming months to further understand the issues, and more importantly, advance solutions for government consideration. I’ll have more to share in the near future on next steps for all concerned.

In the meantime, hats off to TIAC CEO Beth Potter and her entire team for coordinating the annual Hill Days event, intentionally timed this year on the heels of federal pre-budget submissions forwarded by TIAC, TIABC, ITAC, THRC, and many other tourism agencies. I believe our collective efforts will pay off down the road.

Incidentally, the Air Canada lounge at YOW is a great way to connect with BC-based professional colleagues who also regularly travel to Ottawa to advocate on behalf of their sectors or organizations. Despite the distance, ironically, it’s occasionally a more convenient meeting place and often leads to collaborative strategies and partnerships.

I’m curious to know who I’ll bump into during my next trip to YOW in November. Regardless, I’ll be prepared with key messages and requests.

Walt Judas,


Related Posts

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️