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Oct 21, 2022

TIABC Voice of Tourism Newsletter – October 21st, 2022



One way to virtually guarantee a face-to-face conversation with a provincial cabinet minister or MLA is to hang out at the Helijet or Harbour Air terminals in downtown Vancouver or Victoria. Similarly, when the House of Commons is in session, the Air Canada lounge at YVR is a good place to find BC-based MPs en route to Ottawa on a Sunday morning.

Chance as they might be, these encounters often produce the best results since politicians tend to be more open and forthright, not to mention unencumbered by the formalities of gathering in an office at the Legislature or on Parliament Hill with a bevy of bureaucrats in tow.

Of course, the more common practice is to set up meetings with a specific agenda and intended outcome where discussions are generally recorded (by a staff member) and commitments made to follow-up and exchange further information or ideas.

Regardless of the preferred tactic, each year (although paused during COVID) our national counterparts at TIAC organize what’s called Hill Days, which consists of a two-and-a-half-day blitz on our nation’s capital to meet with various Members of Parliament to discuss tourism issues, as well as policies the federal government might consider to help the industry move forward. Some of my provincial counterparts and fellow TIAC board members, along with a few DMOs, related sector associations, and private business operators are also part of the Hill Days caravan.

On Wednesday and Thursday of this week, I tag-teamed with Whistler-based Brady Smith of the Indigenous Tourism Association of Canada to meet with BC MPs representing both government and opposition…the purpose of which was to reiterate the key recommendations in TIAC’s submission to inform the impending Federal Tourism Growth Strategy. Of course, Brady and I brought an Indigenous and British Columbia lens to our discussions while ensuring every politician understood the key tenets of TIAC’s brief.

Yet, not unlike running into a decision-maker in an airport, the informal evening reception on Wednesday was another conduit to advancing some of our provincial and national objectives given the attendance of multiple Members of Parliament.

I had the opportunity to connect with Federal Tourism Caucus Co-chair Patrick Weiler (MP for West Vancouver, Sunshine Coast, Sea-to-Sky country) who asked me about federal issues that impact TIABC members. I referenced the jurisdictional division over the Species at Risk file, arbitrary fishing measures imposed by DFO, tax leakage by international companies in the sharing economy space, unsettled treaties, and the unfair tax rate imposed on campgrounds deemed by Revenue Canada to be investment vehicles for developers instead of what they really are…small, seasonal businesses largely owned by families that desire to keep operating their campgrounds.

Fortunately, Patrick is not only a strong supporter of our sector but is committed to working with TIABC and our sector partners in the coming months to further understand the issues, and more importantly, advance solutions for government consideration. I’ll have more to share in the near future on next steps for all concerned.

In the meantime, hats off to TIAC CEO Beth Potter and her entire team for coordinating the annual Hill Days event, intentionally timed this year on the heels of federal pre-budget submissions forwarded by TIAC, TIABC, ITAC, THRC, and many other tourism agencies. I believe our collective efforts will pay off down the road.

Incidentally, the Air Canada lounge at YOW is a great way to connect with BC-based professional colleagues who also regularly travel to Ottawa to advocate on behalf of their sectors or organizations. Despite the distance, ironically, it’s occasionally a more convenient meeting place and often leads to collaborative strategies and partnerships.

I’m curious to know who I’ll bump into during my next trip to YOW in November. Regardless, I’ll be prepared with key messages and requests.

Walt Judas,


Related Posts

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts