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Oct 9, 2022

TIABC Voice of Tourism Newsletter – October 7th, 2022

TIABC

CEO MESSAGE

In the spirit of Thanksgiving, I’ve been talking turkey with many members in recent weeks during my travels across the province. While at the Canada West Ski Areas Association BC-Yukon Fall Division Meeting at Sun Peaks this week, as well as the Union of BC Municipalities convention in Whistler last month, I took the opportunity to connect with sector association partners, DMOs, and operators to discuss issues that affect their stakeholders or businesses.

Not surprisingly I heard about workforce and housing issues as primary concerns. More importantly, members offered policy recommendations for TIABC to advocate for. For example, an extension to wage and rent subsidies offered by the federal government during the height of COVID would be extremely helpful…only in this instance paid directly to workers to assist with the high cost of living in many parts of the province.

Similarly, in housing challenged communities where some outside workers travel up to two hours from neighbouring towns, a transportation subsidy or dedicated vehicle (e.g. bus or van) would be welcome given how long and expensive commutes prompt many people to quit their jobs after only a few months.

Still with housing…while TIABC has been advocating for some provincial oversight and additional powers for local communities to enforce regulations vis-a-vis short-term vacation rentals, I heard one tourism leader say that implementing more rules or restrictions won’t necessarily compel owners of multi-million-dollar homes in his community to rent to long-term tenants instead of temporary visitors. Because of problems with the residential tenancy act, owners would rather leave their suites empty than deal with tenant problems.

In a meeting with a few sector association members in Kamloops, I learned that we’re regressing instead of progressing on the issue of secure land tenures for operators in the adventure tourism sector, largely due to new government policy and misalignment of decision-making authority (i.e. Forests ministry instead of Tourism ministry).

Although none of the aforementioned issues are insurmountable, a strategic advocacy approach by TIABC and our key sector partners is necessary to achieve desired outcomes that help our industry in its recovery and growth objectives.

While I’ll continue to talk turkey with stakeholders during my ongoing travels in the coming weeks, there will be an additional opportunity in the form of a member survey that will allow our sector partners, DMOs and businesses to identify top priorities and give TIABC its advocacy marching orders for the foreseeable future. Watch for the survey in your inbox next week and please take a few moments to respond.

In the meantime, in spite of our challenges we have much to be grateful for. I trust you’ll take the time to celebrate Thanksgiving with family and friends this weekend. Gobble gobble.

Walt Judas,
CEO, TIABC

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A postcard from Dawn Rueckl, Director of Industry Development at the Ministry of Tourism Arts, Culture & Sport, at Sun Peaks Resort!
✉️ Wish you were here! 

A postcard from Thom Tischik, Executive Director of Visit Penticton, at the beautiful Summerland to Princeton Road. 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca to share your slice of paradise!
📬 Wish you were here from Nik Coutinho, Sales and Marketing Manager for Prince of Whales, at the Great Bear Rainforest! 🐻 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca.
Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign last week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land and waters, and to practice safety in all activities (& more). As part of its new sustainability initiative, VNSTA Executive Director Jennifer Belak (seen with TIABC CEO Walt Judas) is encouraging locals and visitors to take the pledge to play, learn and love like a local.
TIABC CEO Walt Judas joined members of BC's foodservice community, including Restaurants Canada CEO Kelly Higginson and VP Mark von Schellwitz at a networking and recognition reception in downtown Vancouver this week. Celebrating resilience, adaptability and unity, the event also served to acknowledge those who have significantly advanced the industry. Restaurants Canada and the Chefs’ Table Society of BC honoured renowned Chef John Bishop with a Lifetime Achievement award for the indelible mark he's made on the Canadian foodservice sector. 📷: @kasselmancreative
✈️ New aviation technology, the future of the aerospace workforce, impacts of government policy on the aviation sector, regional airport infrastructure and capacity needs, airline operating models, and the aviation sector’s role in emergencies were among the many important topics discussed at the BC Aviation Council Summit in Nanaimo this week. 

TIABC CEO Walt Judas joined BCAC’s Dave Frank (r) and Nanaimo Airport’s Keith Granbois at the conference where delegates also heard from Zara Rutherford, the first female to fly solo around the world.