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Sep 23, 2022

TIABC Voice of Tourism Newsletter – September 23rd, 2022



In any given year, I only pay close attention to specific dates such as family birthdays, my wedding anniversary, annual work-related deadlines, and maybe statutory holidays. Otherwise, most dates don’t resonate with me but perhaps some should.

For example, every September 27th is World Tourism Day, an observance set aside by the United Nations (UN) to promote awareness and action related to the global visitor economy. So, why should I care?

Notwithstanding that I earn a living from this vital sector, I spend most days advocating for tourism’s rightful place within the social, economic, cultural, and environmental fabric of British Columbia, and am deeply convicted of its importance to our province, country, and world.

In its Tourism Day manifesto, the UN notes that tourism employs one in every 10 people on earth and provides livelihoods to hundreds of millions more. It also serves as a first entry point to the world of work, especially for women, youth, migrant workers, and rural populations in developing and least developed countries (LDCs). Women represent a majority of the tourism sector workforce, while half of that workforce is under 25 years of age.

Moreover, in many parts of the world, the protection of biodiversity and conservation rely heavily on the tourism sector and the revenue it generates. In fact, the UN calls tourism an essential pillar of the 2030 Agenda for Sustainable Development and a catalyst for meeting goals with respect to decent work and economic growth, responsible consumption and production, as well as life below water, among others.

As most people acknowledge, tourism allows us to experience some of the world’s cultural and natural riches and brings people closer to each other, highlighting our common humanity and understanding of diverse cultures and practices.

And as proven over the course of the pandemic, we are also a resilient sector with a bright future contingent on addressing some major challenges including, but not limited to, climate change and sustainability, reconciliation, diversity, equity and inclusion, and myriad issues at a more granular level.

Contrary to what TIABC does for Tourism Week in Canada at the end of May each year, we are not planning any major initiatives for next Tuesday given multiple pressing priorities and time constraints. At the same time, we encourage you to take some time to acknowledge fellow members, colleagues, and stakeholders for their dedication and valuable contribution to our industry and province.

Even more importantly, let’s together ponder ways we can leverage the skills, knowledge, experience, and determination we have as tourism professionals to make our communities and province a better place, and help chart a course to a brighter future for generations to come.

For the record, September 27th is now a place marker in my brain to recognize and celebrate World Tourism Day annually. Now if I could only remember when Valentine’s Day is each year.

PS: On a related note…stay tuned for a special edition of our newsletter next Thursday to recognize National Truth & Reconciliation Day, which is on September 30th.

Walt Judas,


Related Posts

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️