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Sep 9, 2022

TIABC Voice of Tourism Newsletter – September 9th, 2022

TIABC

CEO MESSAGE

Many years ago, my extended family planned a party for my wife and I upon return from our honeymoon. Because our scheduled flight out of London got postponed by a day, we missed the bash entirely. Apparently, guests still had a great time.

On another occasion, we were no-shows to a pre-wedding dinner with the bridal party after our flight from Lisbon to Paris was delayed by eight hours.

It’s safe to say nearly everyone has a similar story of a cancelled or delayed flight that has spoiled personal or business obligations, particularly in recent months. Airlines often cite mechanical issues or crew member shortages as good reasons for a disruption in service. Sometimes it’s a function of bad weather, air traffic control limitations, or lack of airport security personnel to process large volumes of passengers that throws a wrench into travelling by air.

Suffice it to say, delays are either the airline’s fault or beyond their control. Regardless, new rules introduced this week (more details below) obligate companies such as Air Canada and WestJet to reimburse (as opposed to providing credits or vouchers) passengers for cancelled flights even if the cancellation is beyond their control. In such cases, compensation is a regulatory obligation. The rules also dictate that airlines must rebook passengers of cancelled flights on another plane within 48 hours, or if they can’t, reimburse them within 30 days, as well as provide additional compensation upon passenger request.

Yet advocates say the revised regulations don’t go far enough and are essentially useless if for example, a traveller encounters a cancelled flight (inside of 14 days’ notice) that was to depart on a Friday and is subsequently rebooked within the 48 hour window for the day they’re scheduled to return from a weekend getaway. Technically, no compensation is required on the part of the airline. Obviously, the rules don’t cover every single situation or nuance, but for most other situations apply even if the airlines are not at fault.

One part of the discussion that seems to be muted is what it will cost the airlines and ultimately passengers vis-a-vis cancelled flights in particular. As I referenced, airlines must now provide supplementary compensation for instances beyond their control, which in the long run will result in higher ticket prices for travellers to help offset the increased cost to the carrier.

To be clear…airlines need to take responsibility and be held accountable for situations within their sphere of influence, and do everything possible to avoid delays or cancellations. But so do airports and the federal government, which are currently absolved of any financial obligations even if they’re the culprits for the service disruptions. Moreover, compensation for cancellations beyond the purview of the carriers (e.g. severe weather) should not be borne by the airlines alone, or by extension you and me.

At face value, the new refund and compensation rules appear to be a step in the right direction and could adequately compensate customers for missing an important meeting or event. But, as I alluded to earlier, there are other factors to consider in this equation that may be worth further review and changes to policy.

I foresee a time where all transportation providers could face similar obligations vis-a-vis penalties for cancellations or delays…which many consumers would seemingly welcome unless the financial burden is also placed on the passengers themselves via higher ticketing costs…as is likely to be the case with air travel.

Conversely, I also think we need to face the fact that issues such as widespread staff shortages, climate-change related weather events, pandemics, or other factors will continue to impact how, when and where we travel no matter what time of year or mode of transportation. Combined with increasing prices, it makes me wonder how the tourism industry will be affected given that we rely on the efficient and affordable movement of people, not to mention international visitors to help sustain our visitor economy.

My most recent travel delay happened to be in a car rather than an airplane. I missed a gathering with friends on Labour Day after a massive traffic jam on the Coquihalla due to highway construction extended my return trip from Kelowna by a few hours. Next time I won’t attempt to drive home on the unofficial last day of summer vacation and instead take a calculated risk of a delay or cancellation and fly instead.

Walt Judas,

CEO, TIABC

Related Posts

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.