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Jamie Cox


Jamie Cox joined the TIABC board in 2018 and has been active with the Membership and Finance committees. Given the opportunity to continue on the board allows him to continue to share his broad industry experience of small, medium and large Tourism operators’ challenges.

Jamie was raised in the Kootenays, and his tourism career has spanned 40+ years in British Columbia and Alberta. 35 of those years were in the ski industry fulfilling several Senior Management positions at 6 resorts in 6 distinct regions of Western Canada, including Kimberley Mountain Resort, Nakiska Resort, host of the 1988 Olympic Games, Hemlock Valley Ski Resort, Mount Seymour Resort, Lake Louise, and Hudson Bay Mountain Resort.

Returning to the Kootenays in 2008, Jamie worked with a group to build a full-service grocery market in Crawford Bay, with Jamie in the position of General Manager / Accountant.

Jamie joined the Team of Parkbridge Lifestyles Communities in 2014, managing Gallagher Lake Resort, in the South Okanagan, one of the 38 national resorts owned by Parkbridge.

Jamie served as 2nd vice with the Chamber of Commerce in Smithers, President of the Chamber of Commerce on the East Shore of Kootenay Lake, and President of the South Okanagan Chamber of Commerce.

In October 2021, Jamie was appointed to the Chair position as President of the BCLCA board.

Jamie is honoured to bring his enthusiasm, experience & open mind to the Board of the Tourism Industry Association of British Columbia.


TIABC CEO Walt Judas joined Indigenous Tourism BC's Jamie Bourne and TOTA's Robb MacDonald on a panel to discuss sustainability at Tourism Valemount's Celebration of Tourism event over the Victoria Day long weekend. 

Moderated by Valemount Mayor Owen Torgerson, the session also included Prince George-Valemount MLA Shirley Bond, Simpcw Chief George Lampreau and Tourism Valemount Executive Director Marcie Down. On Sunday, the group toured popular tourism attractions in the area and also participated in the community's annual Chinook salmon fry release into Swift Creek.
🏒 Even though the Canucks failed to advance past the second round, home playoff games were a good boost for local bars, restaurants, transportation companies and other sectors within Vancouver’s visitor economy.  TIABC CEO Walt Judas was on hand for game 7 against the Oilers along with Air Canada’s Serge Corbeil and Greater Vancouver Board of Trade CEO Bridgitte Anderson.
Five years ago, China was BC's second largest international market.  However, overnight visitation from China was down 64% in 2023 compared with 2019, largely due to the absence of group tour business.  At the Rendez-vous Canada event this week in Edmonton, BC tourism industry leaders met with Minister Counsellor Li Jiangang of the Chinese Embassy (Ottawa) to begin discussions on a path forward to regain approved destination status for group tour business and ultimately see visitors numbers from China return to pre-pandemic levels. 

Pictured L to R - Destination Vancouver's Karen Soyka, TIABC's Walt Judas, Counsellor Li, Indigenous Tourism BC's Paula Amos, Destination BC's Richard Porges.
WORTH (Women of Recreation, Tourism & Hospitality) hosted its first Leadership Summit in downtown Vancouver, attracting some 250 delegates, including TIABC CEO Walt Judas, that attended sessions on industry burnout, dismantling barriers to gender equity, leadership and other topics. Walt had the pleasure of introducing Tourism Minister Lana Popham who acknowledged a number of women leaders who are making a difference in BC's visitor economy.

📸: @visioneventphotography
📬 Postcards from BC!

"Wish you were here" from Beach Tofino, courtesy of Dave Butler, VP/Sustainability CMH Heli-Skiing & Summer Adventures. 📸

Would you like your image featured in our weekly Postcards from BC? Contact deborah@tiabc.ca to share your slice of paradise!
Sustainability and Partnerships Forum 🤝 💚 

Don't miss out on May 18, an engaging lineup featuring a dynamic panel of tourism experts and an insightful presentation on content creation! 

The event will be hosted at the Eagle Room, Best Western Valemount. Doors open at 5 pm, and the festivities will run from 6-9 pm. Enjoy tasty canapés provided by Tourism Valemount and refreshments at a cash bar. 🍽🥂

RSVP by May 14 to secure your spot! 🎟️
call (250) 566-3335 or email visitvalemount@gmail.com