Chris Elder is a tourism-focused marketing leader with extensive experience advancing British Columbia’s golf travel sector. He currently serves as Director of Marketing for the BC Golf Marketing Alliance under the Allied Golf Association – BC. For more than a decade, Chris has collaborated with regional partners, resorts, and communities to elevate BC’s position as a premier Canadian golf destination and attract high-value travellers to experience BC’s diverse golf offerings.

Chris also brings over 20 years of experience in destination marketing and strategy, most recently as Managing Director of The Web Advisors, supporting destination marketing organizations and tourism operators across the province. He has previously served on regional and golf sector tourism boards. Outside of work, Chris can often be found enjoying the same activities he promotes—on the golf course, mountain biking, or skiing throughout British Columbia.