TIABC’s Voice of Tourism Podcast – Episode 39 – Deneen Allen

Meet Deneen Allen, Founder and CEO of Firecircle and Pure North Canada as she joins TIABC’s Voice of Tourism host Walt Judas for an inspiring conversation on entrepreneurship, innovation, and tourism development. Deneen shares her journey from boutique hospitality ventures in Ontario to building Canada’s first online tourism and hospitality development hub. She reflects on the challenges and opportunities she’s encountered working with rural operators, Indigenous communities, and entrepreneurs across the country, highlighting the importance of brand, operations, design, and financial management in building sustainable businesses. Deneen also discusses the regulatory barriers facing agri-tourism, the need for greater investment in tourism infrastructure, and how Firecircle is helping to close knowledge gaps for the next generation of operators.