TIABC’s Voice of Tourism Podcast – Episode 46 – Marsha Walden

Meet Marsha Walden, President and CEO of Destination Canada for an engaging conversation with TIABC’s Voice of Tourism, Walt Judas as she talks about her remarkable career journey and Canada’s ambitious tourism future.

Walden shares how her father’s hotel business sparked her early connection to tourism, beginning with her first job as a buffet attendant at the planetarium.

Walden also discusses Canada’s strategic goal to reach the global top 10 in tourism competitiveness. She also reflects on the industry’s challenges and optimism, the innovative Open Home campaign reassuring American visitors they’re welcome in Canada, and the transformative role destination organizations must play beyond marketing.