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Welcome to TIABC – Tourism Industry Association of BC

#BCTourismCounts

WEEKLY INDUSTRY UPDATE

PRE-BUDGET RECOMMENDATIONS

PTTIA submits pre-budget recommendations to federal government

2023

BUDGET CONSULTATION

Report on budget 2023 consultation released

NEW

TOOL FOR HOSTING MAJOR EVENTS

Province provides new tool for communities hosting major tourism events

2022

CANADA’S FEDERAL TOURISM GROWTH STRATEGY

TIABC provides joint submission to Canada’s Federal Tourism Growth Strategy 2022

NEW Policy

HIGHWAY SIGNAGE POLICY

TIABC releases new policy on highway signage

May 2022

EMERGENCY MANAGEMENT FRAMEWORK

Framework released for BC Tourism Emergency Management

2022

TIABC AGM

TIABC has released notice of their 2022 AGM. See below for more details.

REVITALIZE TOURISM IN BC

Province launches 3-year roadmap to revitalize BC Tourism

2023

BUDGET RECOMMENDATIONS

TIABC submits recommendations to budget 2023

TIABC BOARD OF DIRECTORS

Our board of directors is committed to diversity, equity, inclusion & reconciliation

TOURISM & HOSPITALITY LABOUR MARKET

Tourism & Hospitality Labour Market (LMI) is now available

About TIABC

The Tourism Industry Association of BC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year).

Membership

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.

Advocacy

TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.

Policy

Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.

The Voice of the BC Tourism Industry

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

200+
Current TIABC Members
12%
of British Columbians are Employed in Tourism
130,300
People employed in BC tourism
19,748
BC Tourism-related businesses

Advocacy & Policies

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present our list of advocacy activities on our efforts to date with the caveat that our job is far from over.

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

TIABC Partners and Sponsors

TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.

Communication

As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.

TIABC Members

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at deborah@tiabc.ca or p. 604.530.9979

Tap the link in our bio to learn more. ☝️