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Dec 16, 2022

TIABC Voice of Tourism Newsletter – December 16th, 2022

TIABC

CEO MESSAGE

Tis the season when I hear from a few relatives and friends who take delight in sending (via Canada Post) or emailing me their annual year-in-review letter that recounts every vacation, wedding, birthday, funeral, illness, injury, family visit, major purchase, restaurant meal, or concert they’ve experienced during the previous 11 months. Even though I’m already aware of most of their exploits thanks to snippets on various social media channels, I nonetheless enjoy receiving these epistles partly because of the detail and occasional embellishment included in each letter.

Regardless of whether it’s online or on paper, there is something about reading a letter that for me resonates far more than viewing a quick email, text, or social media post. Especially in a professional context, a well-written, comprehensive letter not only tells me something about the writer but also about the recipient. Such is the case for the recently released mandate letters issued by Premier Eby to each cabinet minister, minister of state or parliamentary secretary last week.

In preparing to write a congratulatory note to new or returning ministers that influence the tourism file, I read their individual mandate letters in order to convey brief and relevant information that not only outlines TIABC’s role and assessment on files their respective ministries are responsible for, but also offer to work with them to help resolve various challenges.

To be sure, there are consistencies in every mandate letter that speak to government priorities around attainable and affordable housing, safer communities, improved health care, and a sustainable, clean, secure, and fair economy…most of which are objectives the tourism industry can play a minor or major role in to help government address.

However, there are specific issues that affect the visitor economy referenced in more than a dozen individual mandate letters that TIABC and many of our sector and DMO partners are actively engaged in. For example (by topic & ministry):

Helping rural and Indigenous communities recover from the pandemic – Tourism, Arts, Culture & Sport
Developing Indigenous tourism products – Indigenous Relations & Reconciliation
Workforce development – Jobs, Economic Development & Innovation
Employment standards – Labour
Municipal & Regional District Tax –Finance
Land use and protecting wild salmon –Water, Land & Natural Resource Stewardship
Sustainable modes of transportation – Transportation & Infrastructure; Energy, Mines & Low Carbon Innovation
Disaster risk and mitigation strategies – Environment & Climate Change Strategy; Emergency Management & Climate Readiness
Short-term vacation rentals – Housing
Removing barriers to employment for new arrivals – Municipal Affairs
Tenure security – Forests

As referenced earlier, the mandate letters tell us what priorities government plans to focus on (notwithstanding another crisis) over the next year. Therefore, it is incumbent on TIABC to closely evaluate the marching orders ministers have been given to see where we can find common ground and palatable solutions to various issues, and more importantly, where and how we need to spend our time and resources to advocate with sound policy to deal with the other outstanding difficulties our members and stakeholders continue to face.

In the event you haven’t read a mandate letter before, I assure you they’re not as exciting as skimming through a Christmas letter from cousins Joe & Jane Sixpack of Moose Jaw, but they are worth reviewing on a regular basis to better understand government direction and decisions.

I started to write my own year-in-review letter to send to friends and relatives this Christmas. However, I changed my mind because I had nothing more to say after the first line, “The highlight of my year was seeing travel restrictions finally lifted for good in March.”

Walt Judas,
CEO, TIABC

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A postcard from Dawn Rueckl, Director of Industry Development at the Ministry of Tourism Arts, Culture & Sport, at Sun Peaks Resort!
✉️ Wish you were here! 

A postcard from Thom Tischik, Executive Director of Visit Penticton, at the beautiful Summerland to Princeton Road. 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca to share your slice of paradise!
📬 Wish you were here from Nik Coutinho, Sales and Marketing Manager for Prince of Whales, at the Great Bear Rainforest! 🐻 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca.
Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign last week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land and waters, and to practice safety in all activities (& more). As part of its new sustainability initiative, VNSTA Executive Director Jennifer Belak (seen with TIABC CEO Walt Judas) is encouraging locals and visitors to take the pledge to play, learn and love like a local.
TIABC CEO Walt Judas joined members of BC's foodservice community, including Restaurants Canada CEO Kelly Higginson and VP Mark von Schellwitz at a networking and recognition reception in downtown Vancouver this week. Celebrating resilience, adaptability and unity, the event also served to acknowledge those who have significantly advanced the industry. Restaurants Canada and the Chefs’ Table Society of BC honoured renowned Chef John Bishop with a Lifetime Achievement award for the indelible mark he's made on the Canadian foodservice sector. 📷: @kasselmancreative
✈️ New aviation technology, the future of the aerospace workforce, impacts of government policy on the aviation sector, regional airport infrastructure and capacity needs, airline operating models, and the aviation sector’s role in emergencies were among the many important topics discussed at the BC Aviation Council Summit in Nanaimo this week. 

TIABC CEO Walt Judas joined BCAC’s Dave Frank (r) and Nanaimo Airport’s Keith Granbois at the conference where delegates also heard from Zara Rutherford, the first female to fly solo around the world.