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May 5, 2023

TIABC Voice of Tourism Newsletter – May 5, 2023

TIABC

CEO MESSAGE

Years ago while travelling to the Gulf Islands via BC Ferries, I heard the captain announce the sighting of killer whales on the starboard side which sent me scrambling outside to get a clear view from the top deck. Because virtually everyone on board did the same thing, the entire ferry listed to the right for a good five minutes until these magnificent creatures disappeared from sight.

The ferry was close enough to the pod of orcas for passengers to catch a glimpse as they surfaced, but far enough away so as to not disturb their path westward in the Salish Sea.

In my view, there is hardly a bigger thrill than seeing orcas in the wild. Judging by the hundreds of thousands of tourists, residents and students that go whale watching in BC every year, many would agree. In fact, demand is so strong for this activity, there are 40 companies offering tours annually between April and October. The whale watching sector employs hundreds of people directly and thousands more indirectly while generating over $100 million for the BC economy every year.

As you likely know, the industry regularly faces operational challenges, largely consisting of interim federal government measures to either restrict whale watching or ban it altogether in certain areas (e.g. sanctuary zones). Earlier this year, in the context of protecting the endangered Southern Resident killer whales (SR), the feds had threatened additional measures such as more sanctuary zones, increasing the viewing distances for non-Southern Resident (NSRs) killer whales, and eliminating the exemption that allowed commercial whale watching operators to view NSRs from 200 metres (instead of the 400-metre barrier applied to all other vessels) provided they agree not to view endangered Southern Residents.

On the latter measure, viewing whales from a distance of 400 metres is akin to watching a fellow golfer sink a putt on the green of the same par four hole you’re about to tee off on. In other words, you can’t see much, if anything at all. Given that many other countries permit viewing orcas from 100 metres away, the proposed four-football field distance would put BC at a significant competitive disadvantage and seriously impact the whale watching sector here at home while conversely driving visitors to other destinations including neighbouring Washington State.

For the record, professional whale watchers in BC fully support protective measures that apply to the endangered Southern Resident killer whales but strongly oppose additional restrictions applied to viewing non-endangered species that are not supported by science. Moreover, operators actually help versus harm government’s objectives by collecting and reporting valuable data on all whale sightings, and by warning all vessels (e.g. ferries, cargo ships, tankers, tugs, recreational vessels) of whales in an area, intervening when renegade or ignorant boaters encroach on foraging whales, and by retrieving marine debris that can affect all forms of sea-life.

Following a concerted effort to keep the status quo by the Pacific Whale Watch Association and its member companies, TIAC, North Island Marine Mammal Stewardship Association, and TIABC, the feds recently confirmed there would be no increase to professional viewing distances for NSRs for at least the next 12 months. It was precisely the decision we were hoping for and sets the industry on course for a solid year.

That said, TIABC will continue to work with our whale watching members, as well as the Pacific Whale Watch Association, TIAC and other stakeholders to appeal to Transport Canada and Fisheries and Oceans Canada to create long-term solutions or measures that grant professional operators more confidence and security in the future of this valuable sector. More to come as the year progresses.

Last week at Mayne Island I got a tip that a pod of Bigg’s (transient) orcas was headed my way. So I walked to the end of the public dock in front of the Springwater Inn in the hopes of a sighting. I could also see on my app that a couple of whale watching boats were sailing toward neighbouring Galiano Island on the open strait. Because the whales failed to surface in Active Pass, I could only surmise that the pod had likely detoured around Mayne Island in favour of a less congested route. At that moment, I wished I was on a BC ferry or a whale watching vessel to see the orcas in their natural habitat rather than on the dock at Miner’s Bay. Maybe next time.

Walt Judas,
CEO, TIABC

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During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.