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Nov 18, 2022

TIABC Voice of Tourism Newsletter – November 18th, 2022

TIABC

MESSAGE FROM THE CHAIR

Earlier today, TIABC held its annual general meeting at Anvil Centre in New Westminster. It was good for our board and members to be together in the same room for the AGM for the first time in three years. For me and many others who travelled from all parts of BC, it was worth the long journey from fogged-in Tofino.

Annual general meetings are not exciting at the best of times, but we nonetheless endeavoured to provide attendees with an enlightening report on our various priorities and operations over the past year for discussion and approval. Note…the financials reported were for fiscal 2021 while all else referenced the 12 months since our last AGM. At the risk of helping to cure your insomnia, allow me to provide a brief synopsis of the committee reports.

Finance and Audit Committee Chair, Ian MacPhee reported that financially, TIABC is on stable ground. Thanks to sponsorships and partnerships, we generated enough revenue to cover our costs and even managed to stay on the positive side of the leger by a little more than $8,000. As per TIABC’s financial policy, we have enough in reserve to cover 18 months of operation.

From a governance perspective, members approved the bylaw changes our committee put forward that encompass new language to reflect our goals of more equity, diversity and inclusion with our board and staff, as well as the need to evaluate candidates for directors based on skills, regional dispersion, and various tourism sectors.

Although we said goodbye to Jennifer Burton, we welcomed Joanne Burns-Millar of Pacific Destination Services to the board, as well as newly elected Miranda Ji of Destination Greater Victoria.

In his Membership and Communications Committee report, Chair Mike Retasket highlighted the strong response to our recent member survey and the positive support for TIABC. He also talked about the success of the BC Tourism & Hospitality Conference earlier this year, and how Prince George and Northern BC Tourism are pulling out all the stops for next year’s conference.

Brenda Baptiste, who stepped in for Policy Committee Chair Barrett Fisher, referenced four recent policies that TIABC submitted to the province. She also drew attention to various TIABC submissions to both the provincial and federal governments with more in the works in the coming weeks.

As part of my Chair’s report, I turned the reins over to Sandra Oldfield, Chair of our Diversity, Equity, Inclusion, and Reconciliation Committee who shared an overview of the extensive work TIABC has done in this area over the last eight months including forging a partnership with WORTH Association (Women of Recreation, Tourism & Hospitality), as well as our board and staff completing go2HR’s Safer Spaces training, among other actions.

Finally, I had an opportunity to acknowledge the incredible work of TIABC’s staff (Walt Judas, Deb Kulchiski, Fiona Wray, Pria Flanagan), as well as the guidance of our board, and the commitment by various committee members to help us in our advocacy efforts this past year.

I am grateful for the support of Fortis BC, the Fraser Valley DMOs, Anvil Centre, and WORTH Association for helping us host today’s AGM. Thank you to the members and stakeholders that attended. I look forward to seeing you at our conference next year, if not sooner.

Given it’s the weekend, I’m not in a rush to go home and will take the time to be a tourist and enjoy this part of the province (Metro Vancouver) over the next couple of days.

J.J. Belanger
Chair, TIABC

Related Posts

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.