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Nov 4, 2022

TIABC Voice of Tourism Newsletter – November 4th, 2022



When car manufacturers introduced vehicles with DVD players, I thought nothing of piling the kids into our new mini-van and driving 18 hours straight to Christopher Lake in Northern Saskatchewan to stay with family at the cottage. Playing videos as we travelled stopped the kids from asking, are we there yet? every 10 minutes and also kept me awake (along with several cups of coffee). We did that trip so often, I knew every line in the movie School of Rock even though I never actually saw the film.

For the most part, the days of long drives for vacation are over for me, but not necessarily so for business trips. Case in point…this week I put upwards of 1,700 kms on my rental car in three days travelling from the Vancouver Coast & Mountains region, to the Thompson Okanagan, on to the Kootenay Rockies region, then to the Cariboo Chilcotin Coast, and back home again.

Given how difficult it was to find convenient flights, I chose to drive an average of seven hours each day to allow me to get to various destinations on time. Although it was somewhat tiring, I thoroughly enjoyed criss-crossing BC, while taking in the incredible scenery and experiencing fall and winter-like weather along the way.

In Castlegar, I had the good fortune of attending the Kootenay Rockies Tourism Association annual general meeting and conference where I met with and presented to colleagues/friends, many of whom I hadn’t seen since before COVID.

Same for 100 Mile House, where I presented to the Cariboo Chilcotin Coast Tourism Association (CCCTA) AGM and conference (along with Ingrid Jarrett & Richard Porges). Again, it was good to be among friends and colleagues, especially CCCTA CEO Amy Thacker who is back in the saddle after an extended leave.

My presentations focussed on seven areas with three main points in each. To begin with, I spoke about the changing political climate in BC with 70 new mayors taking their positions this month, along with a new premier about to assume the province’s top job, and a new tourism minister at the helm as of a few weeks ago.

I referenced three recent TIABC policies (camping reservations, short-term vacation rentals, highway signage); three budget requests to government (emergency management funding for tourism, RMI security, infrastructure funding); three challenges to tourism growth (transportation, housing, workforce); three requests to the federal government (develop tourism assets, improve visitor access; create Indigenous workforce strategy); three sector opportunities (tourism renewal, reconciliation, regenerative tourism); and three bits of information on TIABC (member survey, AGM, BC Tourism & Hospitality Conference).

It was a bit of a whirlwind trip to be sure but so worth it for many reasons. Contrary to the days when I listened to kids’ movies on road trips, there were long stretches where I had neither cell service or a radio station to listen to, let alone a DVD player. Even my hybrid rental car made little noise other than the sound of rubber on pavement at high speeds. I tried at times to recite lines from School of Rock to stay awake and alert. Sadly I couldn’t remember many.

Walt Judas,

Related Posts

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️