The TIABC Commitment to Diversity, Equity, Inclusion & Reconciliation

TIABC commits to champion the values of diversity, equity, inclusion and reconciliation by listening, learning and acting. We foster a working environment where we 
value and develop employees, directors, volunteers, members, advisors, contractors and partners of all backgrounds and experiences.

In addition to offering full participation in programs, policy formulation and advocacy initiatives, TIABC endeavours to build respect, dignity, fairness, and equality in everything we do.

We pledge to share best practices in advocating for diversity, equity, inclusion and reconciliation within BC’s tourism and hospitality industry, and seek to achieve the annual goals and objectives we set around this topic to hold us accountable.


JJ Belanger

Chair / General Manager, Crystal Cove Resort – Tofino, BC

Michael J. Ballingall

Director / Senior VP, Marketing & Sales, Big White Ski Resort

Brenda Baptiste

Director / Chair, Indigenous Tourism BC

Jennifer Burton

Director / President, Pacific Destinations, Inc.

Jamie Cox

Director / Chair, BC Lodging & Campgrounds Association

Barrett Fisher

Vice-Chair / President & CEO, Tourism Whistler

Dennis Innes

Director / Dean of Hospitality, Culinary & Baking Vancouver, Community College

Chris Lewis

Director / Director of Community & Visitor Engagement, Tourism Kelowna

Ian MacPhee

Director / Controller, Prince of Whales

Sandra Oldfield

Director/ Principal, Elysian Projects

Mike Retasket

Director / Director, Cariboo Chilcotin Coast Tourism

Sandra van Steijn

Director / CEO, St. Eugene Golf & Casino Resort


I feel we must speak with one voice and work hard to unify our tourism industry. This board helps us do just that.”

~Sandra Oldfield

TIABC is looking for volunteers from its membership to assist the committees.

Please contact us at

Policy Committee
The Policy Committee develops and updates fact-based policies that clearly communicate the industry’s current concerns and influence decision makers. The Committee utilizes a range of tools to ensure the policy positions it recommends to the Board of Directors reflect the memberships’ views and are supported by research.

Committee members:
1. Barrett Fisher – (Committee Chair) – TIABC Director

2. Brenda Baptiste – TIABC Director
3. Michael J. Ballingall – TIABC Director

4. Jennifer Burton – TIABC Director

5. Beverley DeSantis – TIABC Member

6. Katherine MacRae – TIABC Member (Commercial Bear Viewing Association)
7.  Joss Penny – TIABC Member (BC Lodging & Campground Association)

8. Paul Vallee –  TIABC Member (Gaining Edge)

9. John Wilson – TIABC Member (Wilson Transportation)

Finance & Audit Committee
The Finance Committee assists the Board in its fiduciary responsibilities. The Committee also plays a key role in the sustainability of the organization by overseeing the monthly financial statements and reporting back to the board at each meeting.

Committee members:
1. Ian MacPhee (Committee Chair) – TIABC Director

2. J.J. Belanger – TIABC Chair
3. Jamie Cox – TIABC Director

4. Sandra Oldfield – TIABC Director

Membership & Communications Committee
The Membership and Communications Committee assists the Board in its role of providing input and strategic direction on membership generating activities and communications strategies to support TIABC.

Committee members:
1. Mike Retasket (Committee Chair) – TIABC Director

2. Brenda Baptiste – TIABC Director

3. Jamie Cox – TIABC Director

4. Ceri Chong – TIABC Member (Tourism Richmond)

5. Dennis Innes – TIABC Director

6. Chris Lewis – TIABC Director

Governance Committee
The Governance Committee acts as a working group to assist the Board in ensuring that the organization has the necessary governance structure and policies, including appropriate bylaws, to be an independent and effective tourism industry association on behalf of operators, sectors, DMOs and key stakeholders.

Additionally, the Governance Committee is responsible for ensuring that the Board includes individuals with the skills, experience and broad industry perspective to effectively govern the organization. The process of recruiting qualified nominees for vacant Board positions is overseen by a sub-committee of the Governance Committee.

Committee members:
1.  J.J. Belanger – (Committee Chair) – TIABC Chair
2. Brenda Baptiste – TIABC Director

3. Jennifer Burton – TIABC Director

Diversity, Equity, Inclusion & Reconciliation Sub-committee

The purpose of the Diversity and Inclusion Committee is to assist the Board in its role to establish key metrics and a path forward to ensure TIABC becomes a fair and equitable association well represented by all underserved parties in the tourism industry. Given the current challenges, the Committee will play a key role in establishing the right path forward of the organization.

Committee members:

  1. Sandra Oldfield – (Chair) TIABC Director
  2. Brenda Baptiste – TIABC Director
  3. Jennifer Burton – TIABC Director
  4. Barrett Fisher – TIABC Vice-Chair / Director
  5. J.J. Belanger – TIABC Chair / Director
  6. Chris Lewis – TIABC Director


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