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TIABC Articles

January 2024

TIABC's Voice of Tourism Podcast – Episode 18 - Brad Harrison

Meet Brad Harrison, Executive Director of the Backcountry Lodges of British Columbia Association. Brad discusses growing up in BC...

January 2024

TIABC Voice of Tourism Newsletter – January 12, 2024

My wonderful daughters-in-law describe themselves as football widows for the better part of five months of the NFL season (which i...

January 2024

TIABC Voice of Tourism Newsletter – January 5, 2024

Happy New Year! I trust you enjoyed a restful and relaxing holiday season. To be sure, many folks are still away this week but TIA...

December 2023

TIABC's Voice of Tourism Podcast – Episode 17 - Joanna Jagger

Meet Joanna Jagger, founder and President of the WORTH (Women of Recreation, Tourism & Hospitality) Association. Joanna joins TIAB...

December 2023

TIABC Voice of Tourism Newsletter – December 22, 2023

Twenty years ago, Michael J. Fox, renowned for his role as Alex P. Keaton on the 1980’s series Family Ties, as well as playing t...

December 2023

TIABC Voice of Tourism Newsletter – December 15, 2023

Shortly after the 2010 Winter Olympic Games, I was invited to speak to tourism leaders in Cape Town, South Africa about Tourism Va...

December 2023

TIABC Voice of Tourism Newsletter – December 1, 2023

While moderating a session at the TIAC Congress last week, Twenty31’s Greg Klassen made an astute observation, noting that a few...

November 2023

TIABC Voice of Tourism Newsletter – November 24, 2023

Often when interviewing a Voice of Tourism podcast guest, moderating a panel or catching up with a colleague, I will ask the que...

November 2023

TIABC's Voice of Tourism Podcast – Episode 16 - Dave Cowen

TIABC's Voice of Tourism host Walt Judas speaks with Dave Cowen, CEO of the Butchart Gardens. Together, they discuss the importanc...

November 2023

TIABC Voice of Tourism Newsletter – November 17, 2023

Last spring I was in the US Customs area at YVR waiting to be cleared before boarding a flight to Palm Springs. As one would expec...

November 2023

TIABC Voice of Tourism Newsletter – November 10, 2023

Last summer I was walking my son’s dog near his home in Kelowna when I stumbled upon a massive garage sale coordinated by six un...

November 2023

TIABC's Voice of Tourism Podcast – Episode 15 - Lisanne Ballantyne and Paul Nursey

TIABC's Voice of Tourism host Walt Judas speaks with Lisanne Ballantyne, President & CEO of Tourism Kelowna and Paul Nursey, Presi...

🌿 TIABC has partnered with GreenStep to help British Columbia businesses remain competitive in a changing tourism landscape.

📆 Please join us on May 8th, 11:00 a.m.—11:45 a.m., as GreenStep hosts an educational webinar aimed at educating tourism businesses about the Pledge and the benefits of developing a sustainability strategy.

Don't miss out! Secure your spot by registering through the link in bio 👆
Vancouver’s tourism and hospitality sector helped to generate millions of dollars in economic impact as the city hosted three major events over the weekend.  The two-day Coast City Country festival with headliner Luke Bryan (Saturday only) attracted over 100,000 to BC Place Stadium. Sunday afternoon’s Sun Run attracted over 45,000 while a sold out Rogers Arena hosted 18,000 Canucks fans for game one of their playoff matchup against Nashville.

TIABC CEO Walt Judas took in the festival at BC Place, along with PAVCO President & CEO Ken Cretney.
🎙️Dive into Recent Episodes of the Value of Tourism Podcast featuring Rachela Pollock and Ingrid Jarrett! 

Did you know you can access all the latest Voice of Tourism podcast episodes on various platforms? Tune in on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict, and Podchaser. 🔈 

Listen today through the link in bio 👆
🎙️ Mayor Victor Smith of Hope shares his thoughts on the significance of #TourismWeekCanada2024. Join us as we celebrate the vital role tourism plays in BC and beyond. 🏞️ 

📹: @tourismhcc | #BCTourismCounts
🌟 Big Thanks to MLA @jenniferwhitesidenewwest for extending this message and acknowledging the importance of #TourismWeekCanada2024 in recognition of the businesses and workers who provide outstanding services and experiences to visitors.

📹: @tourismnewwest | #BCTourismCounts
🌟 Get Inspired by MLA Shirley Bond of the Prince George-Valemount region, who shares her thoughts on the importance of #TourismWeekCanada2024. Let's reflect on the significance of tourism in our communities and celebrate the countless experiences it brings to visitors and locals alike! 

📹: @tourismpg | #BCTourismCounts