Skip to main content

Mar 29, 2021

Re: Proposal for the BC Tourism Recovery Investment Program (BC TRIP) to provide support to BC’s Large Tourism Operators

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport

Advocacy

Dear Walt Judas, Brenda Baptiste, and Ingrid Jarrett:

Thank you for your letter of February 22, 2021, addressed to the Honourable Selina Robinson, Minister of Finance; the Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation; and myself, regarding your proposal for the B.C. Tourism Recovery Investment Program (B.C. TRIP), which aims to provide support to B.C.’s large tourism operators.

The Tourism Industry Association of BC, Indigenous Tourism BC and the BC Hotel Association have been strong voices for the sector during these challenging times and I am grateful for your significant work on this proposal. Large tourism operators are critical elements of British Columbia’s tourism ecosystem, helping to support smaller businesses within communities and creating jobs for thousands of people in our province. I asked ministry staff to review your submission in detail and I understand that Neilane Mayhew, Deputy Minister, Ministry of Tourism, Arts, Culture and Sport, met with you on March 4, 2021, to discuss the proposal further and that additional meetings are being scheduled.

Government is taking a coordinated provincial approach to recovery, and I would like to assure you that I will continue to strongly advocate for tourism workers and operators as part of this work, which includes the current provincial budget process. The Province and tourism leaders such as yourselves have worked closely together since the beginning of the pandemic and we greatly value this ongoing collaboration. Only by continuing to work toward our shared goal of supporting the tourism industry will British Columbia truly see a strong economic recovery.

As you know, we have already acted on a number of the Tourism Task Force’s recommendations, including a $100 M tourism-specific stream under the Small- and MediumSized Business Recovery Grant program. In total, the Province has invested $345 M for Small and Medium Business Recovery grants. Indigenous Tourism BC also launched its BC Indigenous Tourism Recovery Fund in early February 2021, with $5 M in provincial funding.

In addition, as I mentioned at the TIABC Industry Conference, we are working on the safety certificate program with go2HR, and I am looking forward to that work completing in the future. My ministry continues to review the remaining Tourism Task Force recommendations in detail to find the best path forward towards recovery and eventually resilience within the sector.

My colleague Minister Kahlon and I will continue to raise the need for additional liquidity support for B.C.’s large tourism operators with my federal counterpart, The Honourable Melanie Joly, Minister of Economic Development and Official Languages. I can confirm that Neilane Mayhew has also raised this matter with the federal Associate Deputy of Economic Development and Official Languages.

I recognize the situation the tourism industry is facing is incredibly difficult right now and I appreciate all your ongoing efforts in support of B.C.’s visitor economy. We will get through this pandemic together and emerge stronger than ever.

Thank you again for writing.

Sincerely,

Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport


pc: Honourable Selina Robinson
Honourable Ravi Kahlon

More Advocacy

✉️ Wish you were here! 

A postcard from Dawn Rueckl, Director of Industry Development at the Ministry of Tourism Arts, Culture & Sport, at Sun Peaks Resort!
✉️ Wish you were here! 

A postcard from Thom Tischik, Executive Director of Visit Penticton, at the beautiful Summerland to Princeton Road. 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca to share your slice of paradise!
📬 Wish you were here from Nik Coutinho, Sales and Marketing Manager for Prince of Whales, at the Great Bear Rainforest! 🐻 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca.
Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign last week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land and waters, and to practice safety in all activities (& more). As part of its new sustainability initiative, VNSTA Executive Director Jennifer Belak (seen with TIABC CEO Walt Judas) is encouraging locals and visitors to take the pledge to play, learn and love like a local.
TIABC CEO Walt Judas joined members of BC's foodservice community, including Restaurants Canada CEO Kelly Higginson and VP Mark von Schellwitz at a networking and recognition reception in downtown Vancouver this week. Celebrating resilience, adaptability and unity, the event also served to acknowledge those who have significantly advanced the industry. Restaurants Canada and the Chefs’ Table Society of BC honoured renowned Chef John Bishop with a Lifetime Achievement award for the indelible mark he's made on the Canadian foodservice sector. 📷: @kasselmancreative
✈️ New aviation technology, the future of the aerospace workforce, impacts of government policy on the aviation sector, regional airport infrastructure and capacity needs, airline operating models, and the aviation sector’s role in emergencies were among the many important topics discussed at the BC Aviation Council Summit in Nanaimo this week. 

TIABC CEO Walt Judas joined BCAC’s Dave Frank (r) and Nanaimo Airport’s Keith Granbois at the conference where delegates also heard from Zara Rutherford, the first female to fly solo around the world.