Skip to main content

Mar 29, 2021

Re: Proposal for the BC Tourism Recovery Investment Program (BC TRIP) to provide support to BC’s Large Tourism Operators

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport

Advocacy

Dear Walt Judas, Brenda Baptiste, and Ingrid Jarrett:

Thank you for your letter of February 22, 2021, addressed to the Honourable Selina Robinson, Minister of Finance; the Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation; and myself, regarding your proposal for the B.C. Tourism Recovery Investment Program (B.C. TRIP), which aims to provide support to B.C.’s large tourism operators.

The Tourism Industry Association of BC, Indigenous Tourism BC and the BC Hotel Association have been strong voices for the sector during these challenging times and I am grateful for your significant work on this proposal. Large tourism operators are critical elements of British Columbia’s tourism ecosystem, helping to support smaller businesses within communities and creating jobs for thousands of people in our province. I asked ministry staff to review your submission in detail and I understand that Neilane Mayhew, Deputy Minister, Ministry of Tourism, Arts, Culture and Sport, met with you on March 4, 2021, to discuss the proposal further and that additional meetings are being scheduled.

Government is taking a coordinated provincial approach to recovery, and I would like to assure you that I will continue to strongly advocate for tourism workers and operators as part of this work, which includes the current provincial budget process. The Province and tourism leaders such as yourselves have worked closely together since the beginning of the pandemic and we greatly value this ongoing collaboration. Only by continuing to work toward our shared goal of supporting the tourism industry will British Columbia truly see a strong economic recovery.

As you know, we have already acted on a number of the Tourism Task Force’s recommendations, including a $100 M tourism-specific stream under the Small- and MediumSized Business Recovery Grant program. In total, the Province has invested $345 M for Small and Medium Business Recovery grants. Indigenous Tourism BC also launched its BC Indigenous Tourism Recovery Fund in early February 2021, with $5 M in provincial funding.

In addition, as I mentioned at the TIABC Industry Conference, we are working on the safety certificate program with go2HR, and I am looking forward to that work completing in the future. My ministry continues to review the remaining Tourism Task Force recommendations in detail to find the best path forward towards recovery and eventually resilience within the sector.

My colleague Minister Kahlon and I will continue to raise the need for additional liquidity support for B.C.’s large tourism operators with my federal counterpart, The Honourable Melanie Joly, Minister of Economic Development and Official Languages. I can confirm that Neilane Mayhew has also raised this matter with the federal Associate Deputy of Economic Development and Official Languages.

I recognize the situation the tourism industry is facing is incredibly difficult right now and I appreciate all your ongoing efforts in support of B.C.’s visitor economy. We will get through this pandemic together and emerge stronger than ever.

Thank you again for writing.

Sincerely,

Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport


pc: Honourable Selina Robinson
Honourable Ravi Kahlon

More Advocacy

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨