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Mar 29, 2021

Re: Proposal for the BC Tourism Recovery Investment Program (BC TRIP) to provide support to BC’s Large Tourism Operators

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport


Dear Walt Judas, Brenda Baptiste, and Ingrid Jarrett:

Thank you for your letter of February 22, 2021, addressed to the Honourable Selina Robinson, Minister of Finance; the Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation; and myself, regarding your proposal for the B.C. Tourism Recovery Investment Program (B.C. TRIP), which aims to provide support to B.C.’s large tourism operators.

The Tourism Industry Association of BC, Indigenous Tourism BC and the BC Hotel Association have been strong voices for the sector during these challenging times and I am grateful for your significant work on this proposal. Large tourism operators are critical elements of British Columbia’s tourism ecosystem, helping to support smaller businesses within communities and creating jobs for thousands of people in our province. I asked ministry staff to review your submission in detail and I understand that Neilane Mayhew, Deputy Minister, Ministry of Tourism, Arts, Culture and Sport, met with you on March 4, 2021, to discuss the proposal further and that additional meetings are being scheduled.

Government is taking a coordinated provincial approach to recovery, and I would like to assure you that I will continue to strongly advocate for tourism workers and operators as part of this work, which includes the current provincial budget process. The Province and tourism leaders such as yourselves have worked closely together since the beginning of the pandemic and we greatly value this ongoing collaboration. Only by continuing to work toward our shared goal of supporting the tourism industry will British Columbia truly see a strong economic recovery.

As you know, we have already acted on a number of the Tourism Task Force’s recommendations, including a $100 M tourism-specific stream under the Small- and MediumSized Business Recovery Grant program. In total, the Province has invested $345 M for Small and Medium Business Recovery grants. Indigenous Tourism BC also launched its BC Indigenous Tourism Recovery Fund in early February 2021, with $5 M in provincial funding.

In addition, as I mentioned at the TIABC Industry Conference, we are working on the safety certificate program with go2HR, and I am looking forward to that work completing in the future. My ministry continues to review the remaining Tourism Task Force recommendations in detail to find the best path forward towards recovery and eventually resilience within the sector.

My colleague Minister Kahlon and I will continue to raise the need for additional liquidity support for B.C.’s large tourism operators with my federal counterpart, The Honourable Melanie Joly, Minister of Economic Development and Official Languages. I can confirm that Neilane Mayhew has also raised this matter with the federal Associate Deputy of Economic Development and Official Languages.

I recognize the situation the tourism industry is facing is incredibly difficult right now and I appreciate all your ongoing efforts in support of B.C.’s visitor economy. We will get through this pandemic together and emerge stronger than ever.

Thank you again for writing.


Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport

pc: Honourable Selina Robinson
Honourable Ravi Kahlon

More Advocacy

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

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Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts