Skip to main content

Mar 29, 2021

Re: Proposal for the BC Tourism Recovery Investment Program (BC TRIP) to provide support to BC’s Large Tourism Operators

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport


Dear Walt Judas, Brenda Baptiste, and Ingrid Jarrett:

Thank you for your letter of February 22, 2021, addressed to the Honourable Selina Robinson, Minister of Finance; the Honourable Ravi Kahlon, Minister of Jobs, Economic Recovery and Innovation; and myself, regarding your proposal for the B.C. Tourism Recovery Investment Program (B.C. TRIP), which aims to provide support to B.C.’s large tourism operators.

The Tourism Industry Association of BC, Indigenous Tourism BC and the BC Hotel Association have been strong voices for the sector during these challenging times and I am grateful for your significant work on this proposal. Large tourism operators are critical elements of British Columbia’s tourism ecosystem, helping to support smaller businesses within communities and creating jobs for thousands of people in our province. I asked ministry staff to review your submission in detail and I understand that Neilane Mayhew, Deputy Minister, Ministry of Tourism, Arts, Culture and Sport, met with you on March 4, 2021, to discuss the proposal further and that additional meetings are being scheduled.

Government is taking a coordinated provincial approach to recovery, and I would like to assure you that I will continue to strongly advocate for tourism workers and operators as part of this work, which includes the current provincial budget process. The Province and tourism leaders such as yourselves have worked closely together since the beginning of the pandemic and we greatly value this ongoing collaboration. Only by continuing to work toward our shared goal of supporting the tourism industry will British Columbia truly see a strong economic recovery.

As you know, we have already acted on a number of the Tourism Task Force’s recommendations, including a $100 M tourism-specific stream under the Small- and MediumSized Business Recovery Grant program. In total, the Province has invested $345 M for Small and Medium Business Recovery grants. Indigenous Tourism BC also launched its BC Indigenous Tourism Recovery Fund in early February 2021, with $5 M in provincial funding.

In addition, as I mentioned at the TIABC Industry Conference, we are working on the safety certificate program with go2HR, and I am looking forward to that work completing in the future. My ministry continues to review the remaining Tourism Task Force recommendations in detail to find the best path forward towards recovery and eventually resilience within the sector.

My colleague Minister Kahlon and I will continue to raise the need for additional liquidity support for B.C.’s large tourism operators with my federal counterpart, The Honourable Melanie Joly, Minister of Economic Development and Official Languages. I can confirm that Neilane Mayhew has also raised this matter with the federal Associate Deputy of Economic Development and Official Languages.

I recognize the situation the tourism industry is facing is incredibly difficult right now and I appreciate all your ongoing efforts in support of B.C.’s visitor economy. We will get through this pandemic together and emerge stronger than ever.

Thank you again for writing.


Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport

pc: Honourable Selina Robinson
Honourable Ravi Kahlon

More Advocacy

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️