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Feb 24, 2022

Letter to Minister Mark Re: Sport

Letter from Tourism Industry Association of BC

Advocacy

Dear Minister Mark,

It was good to see you in Victoria on Budget Day. I’m glad we had a chance to connect, albeit briefly at the Helijet terminal.

You mentioned that one of your big priorities this year revolves around sport. Yesterday I met with my Policy Committee to discuss TIABC’s proposed policy vis-à-vis the hosting of major sporting events to build/rebuild, among other things, BC’s visitor economy.

The consensus was that while in each case due diligence must be done in the form of a cost-benefit analysis and other scrutiny, the advantages of hosting major sporting events generally outweigh any drawbacks. Along with overall economic impact, the Policy Committee discussed benefits such as job creation, venue utilization, community pride, destination brand building, media attention, marketing opportunities, pre and post meetings and test events, off-season business prospects, inspiring youth, creating social legacies, and using major sporting events as a forum for reconciliation.

As we develop our formal position, please know that TIABC is excited about the prospect of hosting the Invictus Games, FIFA World Cup, and the 2030 Winter Olympics in British Columbia. Recognizing that we’ve still got a lot of work to do to secure one or more of these prestigious events, we nonetheless want to offer our support and gratitude for your efforts. Please let us know if or how we can help.

Thank you Minister. I look forward to seeing you in a couple of weeks at the BC Tourism & Hospitality Conference.

Best Regards,

Walt Judas
CEO, TIABC

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Secure your spot at BCTIC today! Register through the link in the bio. 👆
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Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨