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Jul 6, 2021

Letter from PTTIA (includes TIABC), Supporting Cruise & Motor Coach Industry

Advocacy

Honourable Omar Alghabra, Minister of Transport

We are calling on the Government of Canada to take immediate action to signal the safe restart of
Canada’s multi-billion-dollar cruise ship industry.

With thousands of jobs at risk in British Columbia, and with struggling cruise dependant businesses such as motor coach operators, we are asking Ottawa to send a clear signal that Canada is open for safe
cruise service in 2022 by announcing a scalable restart of the cruise industry and rescinding the order on the suspension of cruise in Canada by the end of the year. Specifically, we are requesting:

  1. The existing no-sail order be fully rescinded by December 31st, 2021, to allow for business
    continuity planning, staff training and preparation in advance of the 2022 start of the cruise season.
  2. These measures be communicated quickly and clearly before the current expiration of the border
    closure on July 21, 2021 so that business dependant on this sector can begin to plan.

Providing a clear and immediate roadmap for the safe resumption of Canadian cruise in 2022 is essential to the many businesses like motor coach operators and tourism jobs that the cruise industry supports. It is critical that the existing no-sail order be fully rescinded by December 31st, 2021, to allow for business continuity planning. The cruise industry and cruise dependent businesses, plus their guests, are currently making plans for 2022.

The health and safety of the public, passengers, and crew remain the top priority, and complex decisions for what needs to happen to safely restart cruise service must be made immediately. We know we have missed the 2021 cruise season, but by rescinding the no-sail order quickly and clearly before the current expiration of the border closure on July 21, 2021, a rebound for 2022 is possible.

The Government of Canada announcement on the relaxation of the quarantine requirement for fully
vaccinated Canadians returning home is a small first step toward a full reopening of the border in the
months ahead. However, it is important that the reopening plan includes all modes of transportation
including motor coach and cruise. Further uncertainty around the cruise industry and the businesses
who depend on it will be created by not including all modes of transportation in the reopening plans.

The cruise industry generates $4.3 billion in total output and supports 30,000 jobs across Canada,
including motor coach, tour operators, attractions, food and beverage suppliers, hotels, retailers, taxis,
visitor destinations, port workers, and maintenance contractors.

This request is made on behalf of the following organizations which are collectively asking Transport
Canada to immediately and clearly indicate that they will rescind the ban on cruise ships in Canadian
waters before the end of 2021.

Sincerely
Walt Judas
CEO
Tourism Industry Association of BC

Sincerely
Danielle Timmons
VP, Aquila
Chair of TIAC National Cruise Committee

Sincerely
Beth Potter
President and CEO
Tourism Industry Association of Canada

Sincerely
Vince Accardi
President
Motor Coach Canada

CC
Hon. Melanie Joly, Minister of Official Languages and Economic Development
Hon. Bill Blair, Minister of Public Safety and Emergency Preparedness

More Advocacy

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.