Skip to main content

Jan 21, 2022

Letter to Mayor & Council re- Tradex

Letter from Tourism Industry Association of BC, Tourism Abbotsford, British Columbia Hotel Association


Dear Mayor & Council,

Since the city announced a formal process to seek other options for the management and utilization of Tradex last March, Abbotsford’s 200+ tourism and hospitality businesses have been concerned about the possibility of losing this valuable community and event venue. Many local and regional industry stakeholders including the Tourism Industry Association of British Columbia (TIABC) and the British Columbia Hotel Association (BCHA) voiced their opposition to sell or lease Tradex to a proponent that chooses to operate it for purposes other than for community events for which it was originally intended.

Recognizing the issues Abbotsford has faced in recent months vis-à-vis the damage caused by widespread flooding and the city’s focus on relief and recovery for residents, we nonetheless write today to seek an update on the process and Council’s impending decision on the future of Tradex. Given its importance to the tourism and hospitality sector, there are many current Tradex clients and partners such as hotels and retailers that are anxiously awaiting further information and direction by both the city and the venue’s management team in order to prepare for the remainder of the year and beyond.

As you know, tourism and event related businesses in the city and region continue to be hit hard by the pandemic. Moreover, the long road to recovery in Abbotsford will largely be tied to the events and activities generated by Tradex as a vital community venue. The local visitor economy can ill afford to lose this important venue and the $19+ million it generates each year. This is particularly true for the months and years ahead where local businesses need every possible avenue to survive and rebuild, including a stable and secure future for Tradex.

Mayor and Council, we look forward to hearing from you at your earliest convenience. Thank you,

Daniel Laverick
Board President, TAS

Walt Judas

Ingrid Jarrett
President & CEO, BCHA

Cc: Peter Sparanese, City Manager, City of Abbotsford (COA)
Katherine Treloar, General Manager, Innovation, Strategy and Intergovernmental Relations, COA Komal Basatia, General Manager, Finance and Procurement Services, COA
Aniz Alani, General Manager, Legal and Legislative Services, COA
Jody Young, Manager, Vancouver Coast & Mountains – Destination BC
Craig Nichols, Executive Director, Tourism Abbotsford

More Advocacy

TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, along with @guideoutfittersassociationofbc's Scott Ellis and @cariboochilcotincoast's Amy Thacker at the Vancouver Cabinet office following a productive discussion on ways the tourism industry can more effectively work with government to achieve mutual benefits for both the visitor economy and resource extraction industries such as mining.
Your support matters to us! 🤝

Meet Will Harding, Founder of Travel Local and proud member of TIABC. Hear why his business recently became a member of TIABC and why he encourages other businesses and organizations to consider a membership.

Your support and engagement is vital to ensuring businesses, DMO’s and sectors are united and speaking with one voice on issues that impact BC’s tourism industry.

Join TIABC today through link in bio. 👆
TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, at the Fully Charged Live Canada exhibition at the Vancouver Convention Centre. 🙌
🚁 Weekend vibes: TIABC CEO Walt Judas joined a heli-hiking tour in the Cariboo Mountains near Valemount with pilot Nadia and fellow adventure enthusiasts. A thrilling experience in BC's stunning landscapes! 🏔️🌲
BECOME A TIABC MEMBER: Your Membership is Important to Us! 🤝 

We strongly encourage you to consider membership or renew your membership with TIABC to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Your support and engagement is vital to ensuring businesses, DMO's and sectors are united and speaking with one voice on issues that impact BC's tourism industry.

Join TIABC today through link in bio👆
TIABC CEO Walt Judas experienced a personal behind-the-scenes tour of Vancouver International Airport this week with YVR's Manager of Government Relations, Erin Wiskar, to gain a better understanding of airport operations, including the nerve centre where the airport manages security, traffic and emergency situations among other tasks.