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Jan 21, 2022

Letter to Mayor & Council re- Tradex

Letter from Tourism Industry Association of BC, Tourism Abbotsford, British Columbia Hotel Association


Dear Mayor & Council,

Since the city announced a formal process to seek other options for the management and utilization of Tradex last March, Abbotsford’s 200+ tourism and hospitality businesses have been concerned about the possibility of losing this valuable community and event venue. Many local and regional industry stakeholders including the Tourism Industry Association of British Columbia (TIABC) and the British Columbia Hotel Association (BCHA) voiced their opposition to sell or lease Tradex to a proponent that chooses to operate it for purposes other than for community events for which it was originally intended.

Recognizing the issues Abbotsford has faced in recent months vis-à-vis the damage caused by widespread flooding and the city’s focus on relief and recovery for residents, we nonetheless write today to seek an update on the process and Council’s impending decision on the future of Tradex. Given its importance to the tourism and hospitality sector, there are many current Tradex clients and partners such as hotels and retailers that are anxiously awaiting further information and direction by both the city and the venue’s management team in order to prepare for the remainder of the year and beyond.

As you know, tourism and event related businesses in the city and region continue to be hit hard by the pandemic. Moreover, the long road to recovery in Abbotsford will largely be tied to the events and activities generated by Tradex as a vital community venue. The local visitor economy can ill afford to lose this important venue and the $19+ million it generates each year. This is particularly true for the months and years ahead where local businesses need every possible avenue to survive and rebuild, including a stable and secure future for Tradex.

Mayor and Council, we look forward to hearing from you at your earliest convenience. Thank you,

Daniel Laverick
Board President, TAS

Walt Judas

Ingrid Jarrett
President & CEO, BCHA

Cc: Peter Sparanese, City Manager, City of Abbotsford (COA)
Katherine Treloar, General Manager, Innovation, Strategy and Intergovernmental Relations, COA Komal Basatia, General Manager, Finance and Procurement Services, COA
Aniz Alani, General Manager, Legal and Legislative Services, COA
Jody Young, Manager, Vancouver Coast & Mountains – Destination BC
Craig Nichols, Executive Director, Tourism Abbotsford

More Advocacy

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
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TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️