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Nov 25, 2022

TIABC Congratulates Honourable David Eby on his Appointment as Premier

Letter from Tourism Industry Association of BC



Dear Premier Eby,

On behalf of the Tourism Industry Association of British Columbia (TIABC), congratulations on your
appointment as Premier of British Columbia. The opportunity to address the issues that matter to British
Columbians is undoubtedly both challenging and exciting as you lead the province in the months and years ahead.

As you know, after a very difficult 2020 and 2021, BC’s visitor economy has performed reasonably well since COVID restrictions were lifted earlier this year. Thanks in large part to your government’s recognition of the value of the industry and the corresponding financial support of our sector during the crisis, many businesses are now well down the path of recovery. At the same time, we still have much work to do to rebuild the tourism industry to pre-pandemic levels in both urban centres and rural parts of the province.

If afforded the right policies, regulations, tools, and support we have a tremendous opportunity to reshape our sector into a top economic driver once again, complementing our industry’s key role in advancing government priorities around reconciliation, sustainability, diversity, equity, and inclusion, among others.

We very much look forward to our continued work with you and your government in the days ahead. As you can appreciate, we are especially keen to engage with the new Minister of Tourism and strongly urge you to retain the tourism portfolio as part of government’s core ministries.

Premier, we would be happy to meet with you at your earliest convenience to share the challenges of our industry, but more importantly, to learn of your broader goals for the province and your vision for how tourism can contribute to the well-being of British Columbia now and in future.

Again, congratulations on your appointment. We look forward to connecting with you very soon.

Best Regards,

Walt Judas
T – 778-953-0620

JJ Belanger
TIABC Board of Directors

More Advocacy

TIABC CEO Walt Judas joined Indigenous Tourism BC's Jamie Bourne and TOTA's Robb MacDonald on a panel to discuss sustainability at Tourism Valemount's Celebration of Tourism event over the Victoria Day long weekend. 

Moderated by Valemount Mayor Owen Torgerson, the session also included Prince George-Valemount MLA Shirley Bond, Simpcw Chief George Lampreau and Tourism Valemount Executive Director Marcie Down. On Sunday, the group toured popular tourism attractions in the area and also participated in the community's annual Chinook salmon fry release into Swift Creek.
🏒 Even though the Canucks failed to advance past the second round, home playoff games were a good boost for local bars, restaurants, transportation companies and other sectors within Vancouver’s visitor economy.  TIABC CEO Walt Judas was on hand for game 7 against the Oilers along with Air Canada’s Serge Corbeil and Greater Vancouver Board of Trade CEO Bridgitte Anderson.
Five years ago, China was BC's second largest international market.  However, overnight visitation from China was down 64% in 2023 compared with 2019, largely due to the absence of group tour business.  At the Rendez-vous Canada event this week in Edmonton, BC tourism industry leaders met with Minister Counsellor Li Jiangang of the Chinese Embassy (Ottawa) to begin discussions on a path forward to regain approved destination status for group tour business and ultimately see visitors numbers from China return to pre-pandemic levels. 

Pictured L to R - Destination Vancouver's Karen Soyka, TIABC's Walt Judas, Counsellor Li, Indigenous Tourism BC's Paula Amos, Destination BC's Richard Porges.
WORTH (Women of Recreation, Tourism & Hospitality) hosted its first Leadership Summit in downtown Vancouver, attracting some 250 delegates, including TIABC CEO Walt Judas, that attended sessions on industry burnout, dismantling barriers to gender equity, leadership and other topics. Walt had the pleasure of introducing Tourism Minister Lana Popham who acknowledged a number of women leaders who are making a difference in BC's visitor economy.

📸: @visioneventphotography
📬 Postcards from BC!

"Wish you were here" from Beach Tofino, courtesy of Dave Butler, VP/Sustainability CMH Heli-Skiing & Summer Adventures. 📸

Would you like your image featured in our weekly Postcards from BC? Contact to share your slice of paradise!
Sustainability and Partnerships Forum 🤝 💚 

Don't miss out on May 18, an engaging lineup featuring a dynamic panel of tourism experts and an insightful presentation on content creation! 

The event will be hosted at the Eagle Room, Best Western Valemount. Doors open at 5 pm, and the festivities will run from 6-9 pm. Enjoy tasty canapés provided by Tourism Valemount and refreshments at a cash bar. 🍽🥂

RSVP by May 14 to secure your spot! 🎟️
call (250) 566-3335 or email