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Jun 16, 2021

TIABC Letter on Cruise to Minister of Transportation & Infrastructure

Advocacy

Re: British Columbia’s Cruise Sector & Request for Meeting


Dear Minister Fleming,


On behalf of the Tourism Industry Association of British Columbia (TIABC), I am writing to express
our concerns regarding the escalating cruise industry situation that has the potential to cause
further damage to an already reeling visitor economy.


As you know, the cruise sector is a vital part of British Columbia’s tourism and hospitality industry.
Absence of a second straight cruise season has led to additional business closures and/or further
hardships for many tourism operators. Although TIABC earlier this year appealed directly to your federal
counterparts to consider a partial season in fall 2021 dependent on a number of considerations (e.g.
increasing vaccination and declining COVID transmission rates), we’re now more concerned that there
are still no assurances for 2022. We suggest the current Canadian order vis-à-vis the ban on cruise ship
be rescinded in November (concurrent with the scheduled expiry of the CDC conditional sail order) to
allow cruise lines and the industry in BC to plan for next season.


On a related note, the threat of a permanent measure as the corollary to recent temporary U.S.
legislation that allows cruise ships to bypass British Columbia to sail straight from Seattle to Alaska, is
very real and deeply concerning to our sector. Suffice it to say, this issue must be addressed
immediately.


In spite of British Columbia’s advanced cruise infrastructure and resources, not to mention our appeal as
a desirable destination and port-of-call, we cannot afford to take our cruise industry and the benefits we
enjoy for granted, especially given American protectionist measures that have been applied to multiple
sectors of our economy and now also include tourism.


To that end, TIABC has joined together with a national coalition of businesses, sector associations and
other interests to appeal to the federal government to stand up for Canada’s cruise sector. We are also
working closely with our members at CLIA North West and Canada to support their efforts on practices
and policies that foster a safe, secure, healthy, and sustainable cruise environment.


Minister, I appeal to your leadership to resolve this impasse with your U.S. counterparts, and to
advocate to the federal government to not only make a firm commitment to the cruise sector in BC and
across Canada, but to actively lobby American decision-makers at the highest level to ensure that any
permanent bill allowing cruise ships to bypass our waters does not move forward under any
circumstances.


Thank you for your attention to this matter and for your support of British Columbia’s tourism and
hospitality industry during the pandemic. I respectfully request to meet with you at your earliest
convenience to discuss TIABC’s position and to learn more about the Province’s efforts on this file. I look
forward to hearing from you soon.


Best Regards,


Walt Judas
CEO, TIABC

More Advocacy

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.