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Jun 16, 2021

TIABC Letter on Cruise to Minister of Transportation & Infrastructure


Re: British Columbia’s Cruise Sector & Request for Meeting

Dear Minister Fleming,

On behalf of the Tourism Industry Association of British Columbia (TIABC), I am writing to express
our concerns regarding the escalating cruise industry situation that has the potential to cause
further damage to an already reeling visitor economy.

As you know, the cruise sector is a vital part of British Columbia’s tourism and hospitality industry.
Absence of a second straight cruise season has led to additional business closures and/or further
hardships for many tourism operators. Although TIABC earlier this year appealed directly to your federal
counterparts to consider a partial season in fall 2021 dependent on a number of considerations (e.g.
increasing vaccination and declining COVID transmission rates), we’re now more concerned that there
are still no assurances for 2022. We suggest the current Canadian order vis-à-vis the ban on cruise ship
be rescinded in November (concurrent with the scheduled expiry of the CDC conditional sail order) to
allow cruise lines and the industry in BC to plan for next season.

On a related note, the threat of a permanent measure as the corollary to recent temporary U.S.
legislation that allows cruise ships to bypass British Columbia to sail straight from Seattle to Alaska, is
very real and deeply concerning to our sector. Suffice it to say, this issue must be addressed

In spite of British Columbia’s advanced cruise infrastructure and resources, not to mention our appeal as
a desirable destination and port-of-call, we cannot afford to take our cruise industry and the benefits we
enjoy for granted, especially given American protectionist measures that have been applied to multiple
sectors of our economy and now also include tourism.

To that end, TIABC has joined together with a national coalition of businesses, sector associations and
other interests to appeal to the federal government to stand up for Canada’s cruise sector. We are also
working closely with our members at CLIA North West and Canada to support their efforts on practices
and policies that foster a safe, secure, healthy, and sustainable cruise environment.

Minister, I appeal to your leadership to resolve this impasse with your U.S. counterparts, and to
advocate to the federal government to not only make a firm commitment to the cruise sector in BC and
across Canada, but to actively lobby American decision-makers at the highest level to ensure that any
permanent bill allowing cruise ships to bypass our waters does not move forward under any

Thank you for your attention to this matter and for your support of British Columbia’s tourism and
hospitality industry during the pandemic. I respectfully request to meet with you at your earliest
convenience to discuss TIABC’s position and to learn more about the Province’s efforts on this file. I look
forward to hearing from you soon.

Best Regards,

Walt Judas

More Advocacy

TIABC Director Dennis Innes (VCC Dean of Hospitality, Culinary & Baking) and CEO Walt Judas joined term 8 hospitality students, industry leaders, recent graduates, and faculty for a Philosopher's Cafe to discuss the state of the tourism and hospitality workforce this week at VCC's downtown Vancouver campus.
TIABC CEO Walt Judas with Tourism Abbotsford’s Barb Roberts & Clare Seeley, as well as VCM’s Chad Wetsch on a site visit to a land-based Tilapia fish farm owned and operated by the Sumas First Nation who are expanding their Fraser Valley holdings with ambitious plans to bolster Abbotsford’s tourism infrastructure and experiences.
As he does regularly, TIABC CEO Walt Judas recently presented to tourism students and faculty at @westerncommunitycollege's (WCC) Surrey campus, focussing on industry issues and TIABC's advocacy priorities. Walt also serves on WCC's Program Advisory Committee (PAC), as well as the PACs of @capilanou and @myvcc.
🍽️ What an incredible farm-to-table experience! Backyard Farm Proprietor and Chef Chris Van Hooydonk welcomed TOTA's Board of Directors and guests Walt Judas, Richard Porges (DBC CEO) and Scott Fraser (DBC Chair) for a memorable meal in Osoyoos this week.

Chris's culinary philosophy focuses on utilizing the freshest, locally sourced ingredients to create unique, tailored menus for each visit. With a commitment to true hospitality, the experience is marked by attentive service and a passion for showcasing the beauty of the South Okanagan.

Also pictured, Destination Osoyoos Executive Director Kelley Glazer, TOTA CEO Ellen Walker Matthews, and TOTA's Jane Parece. 

A huge thank you to Chris for providing such a delightful culinary experience! 🌿
🎉 Highlights from the 2024 BC Tourism Industry Conference in Victoria! 🌟

Close to 450 tourism industry professionals convened in Victoria last week for the annual 2024 BC Tourism Industry Conference, hosted by TIABC. Industry leaders representing businesses, sector associations, regional and community destination management organizations, First Nations, federal, provincial and municipal governments, as well as non-government organizations gathered for the two-day event. 

Anchored by the conference theme - Shaping Our Future Together - the outstanding program provided both a knowledge and skills track via plenary sessions and workshops. Here are just a few highlights:

▪️ Opening keynote speaker Shaun Boothe shared a unique and emotional celebration of some of the world's most influential cultural icons. His energy and messages set the stage for the entire event.

▪️ Hon. Lana Popham, Minister of Tourism, Arts, Culture & Sport kicked off the conference by welcoming delegates and sharing her own personal story of working in BC's tourism industry.

▪️ Plenary Remarks by Hon. Soraya Martinez Ferrada: Insights from the Minister of Tourism and Economic Development Agency of Canada highlighted the industry's significance.

▪️TIABC CEO Walt Judas engaged in a compelling conversation with Premier David Eby whose remarks underscored the vital role of the tourism industry in British Columbia, earning him a standing ovation.

▪️ Opening Reception at the Royal BC Museum

A big thank you to all our sponsors for making this event possible! 🙌
Join us in celebrating the remarkable winners of the 2024 BC Tourism Industry Awards Gala presented by @indigenoustourismbc! 🎉✨ 

Ten awards were given out to recognize and celebrate excellence, leadership, and innovation within British Columbia’s tourism and hospitality sector. These awards showcased the province’s most exceptional leaders and positive change-makers this past year.

The winners of the 2024 BC Tourism Industry Awards are:

Business Woman of the Year Award - Sponsored by Prince of Whales
⭐ Winner: Ingrid Jarrett, @bchotelassociation 

Community Contribution & Impact - Sponsored by Tourism Richmond
⭐Winner: @princeofwhaleswhalewatching 

DMO Professional Excellence - Sponsored by BC Regional Tourism Secretariat (BCRTS)
⭐Winner: @visitrichmondbc 

Employees First - Sponsored by go2HR
⭐Winner: @golfbc 

Inclusive and Accessible Tourism Experience - Sponsored by Destination BC
⭐Winner: Vancouver Aquarium

Indigenous Operator or Experience | Sponsored by Indigenous Tourism BC and Indigenous Tourism Association of Canada
⭐Winner: @homalcotours

Innovation | Sponsored by Tourism Innovation Lab
⭐Winner: @tourismnewwest 

Remarkable Experience | Sponsored by BC Destination Management Organization Association (BCDMOA)
⭐Winner: @nimmobayresort

Sector Association Excellence Award | Sponsored by Acera Insurance
⭐Winner: Sport Fishing Institute of BC

Sustainability Excellence | Sponsored by Nanaimo Airport
⭐Winner: @40knotswinery 

📸 @arkitekcreative