Skip to main content

Jun 22, 2021

Roadmap for Resuming Cruise Vital to Canadian Economy

Advocacy

Roadmap for resuming cruise vital to Canadian economy

Uncertainty over cruise industry in Canada leaves thousands of jobs at risk

June 22, 2021, Vancouver, BC – Tourism, business, labour, and cruise industry leaders have come together to call on the Government of Canada to take immediate action to signal the safe restart of Canada’s multi-billion-dollar cruise ship industry.

With more than 17,000 jobs in British Columbia alone at risk, a coalition of industry partners is asking Ottawa to send a clear signal that Canada is open for safe cruise service and tourism by announcing a scalable restart of the cruise industry and rescinding the order on the suspension of cruise in Canada by the end of the year.

“This is about clarity, certainty, and confidence for the cruise industry, tourism operators, and the thousands of British Columbians who depend on this vital industry,” said Walt Judas, CEO of Tourism Industry Association of BC. “The cruise and tourism industry has been battered by the pandemic and now it is being challenged with further uncertainty. Providing a clear and immediate roadmap for the safe resumption of Canadian cruise in 2022 is essential to the many businesses and jobs the cruise industry supports.”

Direct communication of a roadmap to resumption is critical because the cruise industry and their passengers are currently making plans for 2022. Industry and tourism partners have been advocating for months on the importance of developing and sharing plans for the safe resumption of cruise in Canadian waters to instill confidence in Canada’s cruise services. While the health and safety of the public, passengers, and crew remain the top priority, complex decisions for what needs to happen to safely restart cruise service must be made immediately.

“We need to have the full reopening plan for the borders released as soon as possible,” said Ian Robertson, CEO of the Greater Victoria Harbour Authority. “We know we have missed the 2021 summer cruise season because of the pandemic, but BC can rebound for 2022 if Transport Canada indicates that they will fully rescind the suspension of cruise ships later this fall.”

The Government of Canada announcement on the relaxation of the quarantine requirement for fully vaccinated Canadians returning home is a small first step toward a full reopening of the border in the months ahead. However, it is important that the reopening plan addresses plans for the marine borders. Further uncertainty around the cruise industry and the thousands of workers who depend on it will be created by not including the marine borders in the reopening plans.

The cruise industry generates $4.3 billion in total output, with $2.7 billion contributed to the BC economy alone, and supports 30,000 jobs across Canada, including food and beverage suppliers, hotels, retailers, taxis, visitor destinations, port workers, and maintenance contractors.

The call for Government of Canada action comes as U.S. lawmakers are considering a permanent change which would allow Alaska-bound cruise ships to bypass BC destinations such as Vancouver, Victoria, Nanaimo, and Prince Rupert.

“If the U.S. efforts succeed, that represents an approximately quarter-million lost hours for the longshore workforce across the province,” said Rob Ashton, President of the International Longshore and Warehouse Union of Canada, “The cruise industry creates sustained and well-paying jobs for our members, which in turn helps to stimulate the BC and Canadian economies. A strong and clear plan from government is needed to assure our workforce that their jobs not only matter but are invaluable to this country’s economic recovery.”

More Advocacy

✉️ Wish you were here! 

A postcard from Dawn Rueckl, Director of Industry Development at the Ministry of Tourism Arts, Culture & Sport, at Sun Peaks Resort!
✉️ Wish you were here! 

A postcard from Thom Tischik, Executive Director of Visit Penticton, at the beautiful Summerland to Princeton Road. 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca to share your slice of paradise!
📬 Wish you were here from Nik Coutinho, Sales and Marketing Manager for Prince of Whales, at the Great Bear Rainforest! 🐻 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca.
Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign last week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land and waters, and to practice safety in all activities (& more). As part of its new sustainability initiative, VNSTA Executive Director Jennifer Belak (seen with TIABC CEO Walt Judas) is encouraging locals and visitors to take the pledge to play, learn and love like a local.
TIABC CEO Walt Judas joined members of BC's foodservice community, including Restaurants Canada CEO Kelly Higginson and VP Mark von Schellwitz at a networking and recognition reception in downtown Vancouver this week. Celebrating resilience, adaptability and unity, the event also served to acknowledge those who have significantly advanced the industry. Restaurants Canada and the Chefs’ Table Society of BC honoured renowned Chef John Bishop with a Lifetime Achievement award for the indelible mark he's made on the Canadian foodservice sector. 📷: @kasselmancreative
✈️ New aviation technology, the future of the aerospace workforce, impacts of government policy on the aviation sector, regional airport infrastructure and capacity needs, airline operating models, and the aviation sector’s role in emergencies were among the many important topics discussed at the BC Aviation Council Summit in Nanaimo this week. 

TIABC CEO Walt Judas joined BCAC’s Dave Frank (r) and Nanaimo Airport’s Keith Granbois at the conference where delegates also heard from Zara Rutherford, the first female to fly solo around the world.