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Jun 22, 2021

Roadmap for Resuming Cruise Vital to Canadian Economy

Advocacy

Roadmap for resuming cruise vital to Canadian economy

Uncertainty over cruise industry in Canada leaves thousands of jobs at risk

June 22, 2021, Vancouver, BC – Tourism, business, labour, and cruise industry leaders have come together to call on the Government of Canada to take immediate action to signal the safe restart of Canada’s multi-billion-dollar cruise ship industry.

With more than 17,000 jobs in British Columbia alone at risk, a coalition of industry partners is asking Ottawa to send a clear signal that Canada is open for safe cruise service and tourism by announcing a scalable restart of the cruise industry and rescinding the order on the suspension of cruise in Canada by the end of the year.

“This is about clarity, certainty, and confidence for the cruise industry, tourism operators, and the thousands of British Columbians who depend on this vital industry,” said Walt Judas, CEO of Tourism Industry Association of BC. “The cruise and tourism industry has been battered by the pandemic and now it is being challenged with further uncertainty. Providing a clear and immediate roadmap for the safe resumption of Canadian cruise in 2022 is essential to the many businesses and jobs the cruise industry supports.”

Direct communication of a roadmap to resumption is critical because the cruise industry and their passengers are currently making plans for 2022. Industry and tourism partners have been advocating for months on the importance of developing and sharing plans for the safe resumption of cruise in Canadian waters to instill confidence in Canada’s cruise services. While the health and safety of the public, passengers, and crew remain the top priority, complex decisions for what needs to happen to safely restart cruise service must be made immediately.

“We need to have the full reopening plan for the borders released as soon as possible,” said Ian Robertson, CEO of the Greater Victoria Harbour Authority. “We know we have missed the 2021 summer cruise season because of the pandemic, but BC can rebound for 2022 if Transport Canada indicates that they will fully rescind the suspension of cruise ships later this fall.”

The Government of Canada announcement on the relaxation of the quarantine requirement for fully vaccinated Canadians returning home is a small first step toward a full reopening of the border in the months ahead. However, it is important that the reopening plan addresses plans for the marine borders. Further uncertainty around the cruise industry and the thousands of workers who depend on it will be created by not including the marine borders in the reopening plans.

The cruise industry generates $4.3 billion in total output, with $2.7 billion contributed to the BC economy alone, and supports 30,000 jobs across Canada, including food and beverage suppliers, hotels, retailers, taxis, visitor destinations, port workers, and maintenance contractors.

The call for Government of Canada action comes as U.S. lawmakers are considering a permanent change which would allow Alaska-bound cruise ships to bypass BC destinations such as Vancouver, Victoria, Nanaimo, and Prince Rupert.

“If the U.S. efforts succeed, that represents an approximately quarter-million lost hours for the longshore workforce across the province,” said Rob Ashton, President of the International Longshore and Warehouse Union of Canada, “The cruise industry creates sustained and well-paying jobs for our members, which in turn helps to stimulate the BC and Canadian economies. A strong and clear plan from government is needed to assure our workforce that their jobs not only matter but are invaluable to this country’s economic recovery.”

More Advocacy

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.