Skip to main content

May 11, 2021

Request to Collaborate on a Restart Plan for the Tourism Industry

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport


Dear Walt Judas and Ingrid Jarrett:

Thank you for your letter of April 6, 2021, regarding your request to collaborate with Government on creating a restart plan for the tourism industry. As Minister of Tourism, Arts, Culture and Sport (Ministry), I am pleased to respond on behalf of Honourable John Horgan, Premier.

Thank you again for attending the tourism industry engagement roundtable with Dr. Bonnie Henry, Provincial Health Officer, and Neilane Mayhew, Deputy Minister, Ministry, and me on April 12, 2021. As you are aware, Dr. Henry addressed tourism-specific restart planning during this call.

Government continues to monitor the high transmission rates in British Columbia (B.C.), across Canada, and in other countries, including the various COVID variants. Despite the progression of our vaccination plan, transmission rates remain too high to confirm a restart plan at this time, and our immediate focus must continue to be on efforts to reduce cases and outbreaks. As Dr. Henry emphasized, the best thing we can do as an industry is to keep working together to reduce the risk of transmission until vaccination rates increase.

We are anticipating that we will be developing a safe restart plan towards the end of May, and over the next several weeks, will have further engagement and dialogue with industry to inform this work. Specifically, our aim is to use the Tourism Advisory Table as a forum for discussion on restart planning. As members of that table, I look forward to hearing from both of you in those discussions. At the same time, the Ministry is working with Destination BC on strategies to encourage intra-provincial and inter-provincial travel, once health authorities tell us that it is safe to do so.

I acknowledge that people working in the sector continue to face uncertainty, and I would like to assure them that Government is committed to working with industry on building a strong restart plan that works for tourism. When it is safe to welcome visitors back in B.C., we will be ready to welcome visitors to our world class destinations all across B.C.

Thank you again for writing.


Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport

pc: Honourable John Horgan
Honourable Ravi Kahlon
Minister of Jobs, Economic Recovery and Innovation

More Advocacy

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts