Skip to main content

May 11, 2021

Request to Collaborate on a Restart Plan for the Tourism Industry

Response from Hon. Melanie Mark, Minister of Tourism, Arts, Culture and Sport

Advocacy

Dear Walt Judas and Ingrid Jarrett:

Thank you for your letter of April 6, 2021, regarding your request to collaborate with Government on creating a restart plan for the tourism industry. As Minister of Tourism, Arts, Culture and Sport (Ministry), I am pleased to respond on behalf of Honourable John Horgan, Premier.


Thank you again for attending the tourism industry engagement roundtable with Dr. Bonnie Henry, Provincial Health Officer, and Neilane Mayhew, Deputy Minister, Ministry, and me on April 12, 2021. As you are aware, Dr. Henry addressed tourism-specific restart planning during this call.


Government continues to monitor the high transmission rates in British Columbia (B.C.), across Canada, and in other countries, including the various COVID variants. Despite the progression of our vaccination plan, transmission rates remain too high to confirm a restart plan at this time, and our immediate focus must continue to be on efforts to reduce cases and outbreaks. As Dr. Henry emphasized, the best thing we can do as an industry is to keep working together to reduce the risk of transmission until vaccination rates increase.


We are anticipating that we will be developing a safe restart plan towards the end of May, and over the next several weeks, will have further engagement and dialogue with industry to inform this work. Specifically, our aim is to use the Tourism Advisory Table as a forum for discussion on restart planning. As members of that table, I look forward to hearing from both of you in those discussions. At the same time, the Ministry is working with Destination BC on strategies to encourage intra-provincial and inter-provincial travel, once health authorities tell us that it is safe to do so.


I acknowledge that people working in the sector continue to face uncertainty, and I would like to assure them that Government is committed to working with industry on building a strong restart plan that works for tourism. When it is safe to welcome visitors back in B.C., we will be ready to welcome visitors to our world class destinations all across B.C.


Thank you again for writing.

Sincerely,

Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport


pc: Honourable John Horgan
Premier
Honourable Ravi Kahlon
Minister of Jobs, Economic Recovery and Innovation

More Advocacy

📬 Postcards from BC 

Wish you were here from Matt Jennings, BC Fishing Tourism Association, at Phillips Lake. 🎣
🎙️ Just Released | Episode 26 - Dave Butler 🎙️

Meet Dave Butler, Vice-President, Sustainability at CMH Heli-Skiing & Summer Adventures, as he joins TIABC's Voice of Tourism host Walt Judas to discuss his career path, his work in sustainable tourism, and the challenges business owners and operators are facing in the province today.

You can listen to the Voice of Tourism podcast wherever you get your podcasts. Check us out on Apple, Spotify, iHeart Radio, Amazon Music, Deezer, Podcast Addict and Podchaser. Or listen through the link in bio. 👆
🌅 Wish you were here from Gladys Atrill, Executive Director of Tourism Smithers, at Morin Lake in the Bulkley-Nechako Region! 🏞️
📈 With a view to building a stronger and more strategic relationship, TIABC CEO Walt Judas Met with Joe Baker, Dean of the Okanagan College School of Business in Kelowna. 

Okanagan College will officially break ground on its new Centre for Food, Wine & Tourism in September.
TIABC CEO Walt Judas checked in with Tourism Kelowna CEO Lisanne Ballantyne and TIABC Director Chris Lewis (Tourism Kelowna) while in the Okanagan this week. Walt and Lisanne discussed a range of topics including short-term rentals, emergency preparedness, infrastructure, business on the books and other priorities in the months ahead as the peak of the visitor season unfolds.
👥 TIABC's Membership & Communications Committee convened at the Richmond Oval recently for a strategic planning session that encompassed topics such as values, benefits, structure, fees and opportunities. 

Pictured left to right:
- Deb Kulchiski - TIABC
- Ceri Chong - Tourism Richmond
- Chris Lewis - Tourism Kelowna
- Nicole Ford - Rocky Mountaineer
- J.J. Belanger - Crystal Cove Beach Resort
- Jamie Cox - St. Andrews by the Lake
- Walt Judas - TIABC
- Mike Retasket - CCCT
- Joanne Burns-Millar - Pacific Destinations