Skip to main content

Feb 19, 2021

TIABC wrote to Prime Minister Trudeau about cancellation of cruise season


Re: Cancellation of the cruise season in British Columbia

Dear Prime Minister Trudeau,

By way of introduction, the Tourism Industry Association of British Columbia (TIABC) advocates for the interests of its members who represent some 19,000+ businesses and 161,000 employees within the province’s $21.5 billion visitor economy (normalized year).

As CEO of TIABC, my purpose for writing is to express our concern regarding the Federal Government’s recent decision to extend the ban on cruise ships with more than 100 passengers to February 2022, a move that significantly impacts tens of thousands of tourism and hospitality jobs and businesses within Vancouver, Victoria and other parts of our province.

The cruise sector generates more than $2.7 billion for British Columbia’s economy ($4.2b in Canada) and is an integral part of the iconic experiences that people enjoy while visiting our province. Combined with the cancellation of last year’s cruise season, the ramifications on employees, struggling tourism and hospitality operators, and the broader business supply chain is immense.

While we were anticipating an extension to the current ban by a few months given health and safety considerations, continued travel restrictions and other factors, the unilateral move to effectively cancel the entire cruise season without consideration of developments such as timing of herd immunity (both within and outside of Canada), as well as health and safety measures taken by cruise lines and all of the tourism and hospitality industry, permanently puts at risk this vital sector and the broader tourism ecosystem connected to this once-dynamic segment of the visitor economy.

It’s important to note, that in the context of health and safety for Canadians, TIABC and the entire BC tourism and hospitality industry have generally been supportive of the travel restrictions imposed by the Government of Canada even though our industry was the first and hardest hit and continues to suffer the repercussions of these directives. At the same, we strongly believe that government and industry must work together now on a comprehensive restart plan for the visitor economy that includes key components such as a Safe Travel Pass that offers proof of vaccination and/or rapid testing, among other measures to once again encourage travel at the right time.

We strongly urge the Government of Canada to reconsider its decision on cruise, particularly if there are options to welcome non-essential international travel by the third or fourth quarter of this year. At the very least a reassessment of your decision in the context of pandemic conditions every three months would be welcome even though it may still result in the same outcome.

For British Columbia’s visitor economy, even a partial cruise season later this year would help to avoid more insolvencies and mass layoffs that have dramatically impacted the tourism and hospitality industry since March of 2020.

Prime Minister, thank you for the work that you and government are doing to keep Canadians and visitors safe during the COVID-19 crisis. We also appreciate the many federal support programs that have helped several businesses and workers through this most trying time.

Thank you as well for your consideration of our request. Please feel free to contact me for further clarification or to answer any questions. We look forward to hearing from you soon.


Walt Judas

CC: Hon. Omar Alghabra, Minister of Transport
Hon. Melanie Joly, Minister of Economic Development & Official Languages
Hon. Bill Blair, Minister of Public Safety & Emergency Preparedness
Hon. Patty Hajdu, Minister of Health
Hon. Marc Garneau, Minister of Foreign Affairs
Hon. Chrystia Freeland, Deputy Prime Minister & Minister of Finance
Vince Accardi, Acting CEO, Tourism Industry Association of Canada
Donna Spalding, Cruise Lines International Association – North West & Canada
Hon. Melanie Mark, Minister of Tourism, Arts, Culture & Sport, Province of BC
Richard Porges, Interim President & CEO, Destination British Columbia
Royce Chwin, President & CEO, Tourism Vancouver
Paul Nursey, President & CEO, Destination Greater Victoria

More Advocacy

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️