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Mar 4, 2022

Letter of Support for the Progressive Intercultural Community Services Society

Letter from Tourism Industry Association of BC


Re: Progressive Intercultural Community Services Society, Skills for Success Program

Tourism Industry Association of BC (TIABC) is pleased to provide this letter in support of Progressive Intercultural Community Services (PICS) Society’s application to Employment and Social Development Canada for funding from the Skills for Success Program – Training and Tools Stream for the delivery of the proposed Intercultural Skills for Success Training (ISST) program. 

TIABC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year). As a not-for-profit industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry. Since the start of the pandemic, TIABC has led, partnered in or supported more than two dozen submissions to both the provincial and federal governments, advocating for relief measures for BC’s tourism industry. TIABC remains as determined and committed as ever to help British Columbia’s visitor economy recover from the devastating impacts of travel restrictions and other government actions necessary to manage COVID-19. 

TIABC believes PICS’ proposed ISST program supports our goals for industry revitalization by growing and strengthening the pool of available skilled labour, to staffing BC’s recovering tourism and hospitality industry. As such, TIABC will support the proposed ISST program by:

  • Identifying industry-specific labour needs, skills training needs, employment opportunities, and reporting back to the project to inform training curriculum, client action planning; 
  • Recommending occupation-specific certified skills training organizations serving the hospitality industry to develop needed foundational and transferable skills for the sector; and
  • Providing member referrals to support industry insights, guest speakers, employer expectations, and informational interviewers.

TIABC looks forward to being an employer association partner to PICS’ ISST program, contributing an in-kind value up to approximately $5000.00, and providing a link for skilled Canadians to employment opportunities in high-demand hospitality occupations across this region. 

Please do not hesitate to contact me with questions or for additional information.  


Walt Judas



More Advocacy

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts