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Mar 4, 2022

Letter of Support for the Progressive Intercultural Community Services Society

Letter from Tourism Industry Association of BC


Re: Progressive Intercultural Community Services Society, Skills for Success Program

Tourism Industry Association of BC (TIABC) is pleased to provide this letter in support of Progressive Intercultural Community Services (PICS) Society’s application to Employment and Social Development Canada for funding from the Skills for Success Program – Training and Tools Stream for the delivery of the proposed Intercultural Skills for Success Training (ISST) program. 

TIABC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year). As a not-for-profit industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry. Since the start of the pandemic, TIABC has led, partnered in or supported more than two dozen submissions to both the provincial and federal governments, advocating for relief measures for BC’s tourism industry. TIABC remains as determined and committed as ever to help British Columbia’s visitor economy recover from the devastating impacts of travel restrictions and other government actions necessary to manage COVID-19. 

TIABC believes PICS’ proposed ISST program supports our goals for industry revitalization by growing and strengthening the pool of available skilled labour, to staffing BC’s recovering tourism and hospitality industry. As such, TIABC will support the proposed ISST program by:

  • Identifying industry-specific labour needs, skills training needs, employment opportunities, and reporting back to the project to inform training curriculum, client action planning; 
  • Recommending occupation-specific certified skills training organizations serving the hospitality industry to develop needed foundational and transferable skills for the sector; and
  • Providing member referrals to support industry insights, guest speakers, employer expectations, and informational interviewers.

TIABC looks forward to being an employer association partner to PICS’ ISST program, contributing an in-kind value up to approximately $5000.00, and providing a link for skilled Canadians to employment opportunities in high-demand hospitality occupations across this region. 

Please do not hesitate to contact me with questions or for additional information.  


Walt Judas



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TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, along with @guideoutfittersassociationofbc's Scott Ellis and @cariboochilcotincoast's Amy Thacker at the Vancouver Cabinet office following a productive discussion on ways the tourism industry can more effectively work with government to achieve mutual benefits for both the visitor economy and resource extraction industries such as mining.
Your support matters to us! 🤝

Meet Will Harding, Founder of Travel Local and proud member of TIABC. Hear why his business recently became a member of TIABC and why he encourages other businesses and organizations to consider a membership.

Your support and engagement is vital to ensuring businesses, DMO’s and sectors are united and speaking with one voice on issues that impact BC’s tourism industry.

Join TIABC today through link in bio. 👆
TIABC CEO Walt Judas with Hon. josie_osborne, Minister of Energy, Mines & Low Carbon Innovation, at the Fully Charged Live Canada exhibition at the Vancouver Convention Centre. 🙌
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BECOME A TIABC MEMBER: Your Membership is Important to Us! 🤝 

We strongly encourage you to consider membership or renew your membership with TIABC to support our important advocacy efforts on behalf of the entire visitor economy.

TIABC continues to identify your concerns, raise your voice, champion your needs, and push for support and programs while encouraging policy changes at both the provincial and federal level.

Your support and engagement is vital to ensuring businesses, DMO's and sectors are united and speaking with one voice on issues that impact BC's tourism industry.

Join TIABC today through link in bio👆
TIABC CEO Walt Judas experienced a personal behind-the-scenes tour of Vancouver International Airport this week with YVR's Manager of Government Relations, Erin Wiskar, to gain a better understanding of airport operations, including the nerve centre where the airport manages security, traffic and emergency situations among other tasks.