Skip to main content

Mar 4, 2022

Letter of Support for the Progressive Intercultural Community Services Society

Letter from Tourism Industry Association of BC


Re: Progressive Intercultural Community Services Society, Skills for Success Program

Tourism Industry Association of BC (TIABC) is pleased to provide this letter in support of Progressive Intercultural Community Services (PICS) Society’s application to Employment and Social Development Canada for funding from the Skills for Success Program – Training and Tools Stream for the delivery of the proposed Intercultural Skills for Success Training (ISST) program. 

TIABC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year). As a not-for-profit industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry. Since the start of the pandemic, TIABC has led, partnered in or supported more than two dozen submissions to both the provincial and federal governments, advocating for relief measures for BC’s tourism industry. TIABC remains as determined and committed as ever to help British Columbia’s visitor economy recover from the devastating impacts of travel restrictions and other government actions necessary to manage COVID-19. 

TIABC believes PICS’ proposed ISST program supports our goals for industry revitalization by growing and strengthening the pool of available skilled labour, to staffing BC’s recovering tourism and hospitality industry. As such, TIABC will support the proposed ISST program by:

  • Identifying industry-specific labour needs, skills training needs, employment opportunities, and reporting back to the project to inform training curriculum, client action planning; 
  • Recommending occupation-specific certified skills training organizations serving the hospitality industry to develop needed foundational and transferable skills for the sector; and
  • Providing member referrals to support industry insights, guest speakers, employer expectations, and informational interviewers.

TIABC looks forward to being an employer association partner to PICS’ ISST program, contributing an in-kind value up to approximately $5000.00, and providing a link for skilled Canadians to employment opportunities in high-demand hospitality occupations across this region. 

Please do not hesitate to contact me with questions or for additional information.  


Walt Judas



More Advocacy

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨