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Oct 4, 2024

Tourism & Hospitality Sector Outlines Priorities for New Government

Leaders of British Columbia’s $18 billion+ tourism and hospitality industry say the next provincial government must address several obstacles to sustainable growth in order for the sector to reach its full potential and help communities from a social, environmental, cultural, and economic perspective.

Advocacy

Leaders of British Columbia’s $18 billion+ tourism and hospitality industry say the next provincial government must address several obstacles to sustainable growth in order for the sector to reach its full potential and help communities from a social, environmental, cultural, and economic perspective.

The Tourism Industry Association of British Columbia (TIABC) notes that while the sector has largely recovered from the pandemic thanks to an outstanding tourism product, the resiliency of operators, strong partnerships, as well as provincial and federal government grants that allowed many businesses to continue operating during and/or after COVID, the overall number of tourism businesses has declined while the industry remains short of the workers needed to service visitors.

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