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Mar 13, 2023

Coalition of Associations Send Letter to Premier on Minimum Wage Increases

Letter from Tourism Industry Association of BC


RE: BC Minimum Wage Recommendation Letter to Premier

On March 1, 2023, the Coalition of Associations that includes TIABC sent a letter to Premier Eby, expressing concerns regarding the pending increase in a minimum wage increase this year.

The letter explains that the undersigned associations are hearing persistent concerns from a wide variety of firms, especially consumer-facing businesses, that they cannot absorb another significant increase on top of all the other government mandated costs and other inflationary input cost increases in 2023. The increase is likely in the range of 6-7%.

The letter also states that “another significant minimum wage increase will force businesses to raise the wages of all employees to maintain relative wages and to deal with wage compression where new inexperienced employees are paid the same as more experienced employees. This ‘ratcheting effect’ leaves employees no further ahead on a relative basis and, in fact, may result in fewer opportunities for workers, may trigger business closures, or lead to more mechanized work where this is a viable option.”

The coalition strongly recommends that the province cap this year’s minimum wage increase at 3% recognizing the labour cost increases that businesses are already struggling to absorb and that the BC government should also consider implementing minimum wage adjustment support programs that offer small business rebates to help minimize additional cost pressures of minimum wage increases similar to what both Newfoundland and Manitoba have implemented.

More Advocacy

TIABC CEO Walt Judas joined Indigenous Tourism BC's Jamie Bourne and TOTA's Robb MacDonald on a panel to discuss sustainability at Tourism Valemount's Celebration of Tourism event over the Victoria Day long weekend. 

Moderated by Valemount Mayor Owen Torgerson, the session also included Prince George-Valemount MLA Shirley Bond, Simpcw Chief George Lampreau and Tourism Valemount Executive Director Marcie Down. On Sunday, the group toured popular tourism attractions in the area and also participated in the community's annual Chinook salmon fry release into Swift Creek.
🏒 Even though the Canucks failed to advance past the second round, home playoff games were a good boost for local bars, restaurants, transportation companies and other sectors within Vancouver’s visitor economy.  TIABC CEO Walt Judas was on hand for game 7 against the Oilers along with Air Canada’s Serge Corbeil and Greater Vancouver Board of Trade CEO Bridgitte Anderson.
Five years ago, China was BC's second largest international market.  However, overnight visitation from China was down 64% in 2023 compared with 2019, largely due to the absence of group tour business.  At the Rendez-vous Canada event this week in Edmonton, BC tourism industry leaders met with Minister Counsellor Li Jiangang of the Chinese Embassy (Ottawa) to begin discussions on a path forward to regain approved destination status for group tour business and ultimately see visitors numbers from China return to pre-pandemic levels. 

Pictured L to R - Destination Vancouver's Karen Soyka, TIABC's Walt Judas, Counsellor Li, Indigenous Tourism BC's Paula Amos, Destination BC's Richard Porges.
WORTH (Women of Recreation, Tourism & Hospitality) hosted its first Leadership Summit in downtown Vancouver, attracting some 250 delegates, including TIABC CEO Walt Judas, that attended sessions on industry burnout, dismantling barriers to gender equity, leadership and other topics. Walt had the pleasure of introducing Tourism Minister Lana Popham who acknowledged a number of women leaders who are making a difference in BC's visitor economy.

📸: @visioneventphotography
📬 Postcards from BC!

"Wish you were here" from Beach Tofino, courtesy of Dave Butler, VP/Sustainability CMH Heli-Skiing & Summer Adventures. 📸

Would you like your image featured in our weekly Postcards from BC? Contact to share your slice of paradise!
Sustainability and Partnerships Forum 🤝 💚 

Don't miss out on May 18, an engaging lineup featuring a dynamic panel of tourism experts and an insightful presentation on content creation! 

The event will be hosted at the Eagle Room, Best Western Valemount. Doors open at 5 pm, and the festivities will run from 6-9 pm. Enjoy tasty canapés provided by Tourism Valemount and refreshments at a cash bar. 🍽🥂

RSVP by May 14 to secure your spot! 🎟️
call (250) 566-3335 or email