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May 6, 2021

TIABC letter to Prime Minister and Minister Joly with a request a collaborate on a restart plan for the tourism industry


Re: Restart Plan for the Tourism & Hospitality industry, and further support measures to address

Dear Prime Minister Trudeau and Minister Joly,

On behalf of the members and stakeholders of the Tourism Industry Association of British Columbia (TIABC), thank you for the work that you’re doing to keep residents and visitors safe during the COVID19 crisis. Canada is widely acknowledged as a leader in tackling the pandemic, thanks in large part to your efforts and those of health care providers throughout the country. I also wish to thank you for the extensive government support offered to our sector over the last 13 months, and in particular, the recent measures for tourism and hospitality introduced as part of the federal budget.

As you are acutely aware, our sector relies on the movement of people, including visitors from within Canada and from other countries. Therefore, the ban on non-essential international travel, as well as other domestic travel restrictions across Canada for most of 2020 and 2021, has led to significant hardship for tens of thousands of small, medium and large business owners, as well as hundreds of thousands of valued and skilled workers in BC and across the country, many of whom remain unemployed.

At the same time, it’s important to note that our sector fully supports the most recent BC travel order in an effort to protect the health of residents, safeguard the health care system, reduce COVID-19 transmission rates, and to see the orders lifted in time to save the critical summer season for tourism operators.

As more countries, provinces, states and cities around the world open or prepare to re-open to nonessential travel, TIABC believes Canada must identify criteria that would allow for travel restrictions to be lifted in order to restart the visitor economy. To that end, we respectfully request answers to specific industry questions that would be helpful for planning and to work toward a full re-opening in future:

  1. What benchmarks does Canada need to achieve to allow international leisure travel to
  2. When does the Federal Government anticipate lifting border restrictions?
  3. How can Canada implement a digital proof of vaccination card or something similar to
    allow fully immunized people to visit our country for non-essential purposes?
  4. If the international border cannot be opened to all countries this year, is the federal
    government willing to accept visitors from certain countries where all citizens have been
    fully vaccinated?
  5. How can Canada (& by extension each province & territory) use rapid testing as a means
    to allow people to travel more freely and/or reduce the quarantine period for
    international visitors, as well as for residents returning from abroad?

Please be assured that the tourism and hospitality industry is keen to work with your government (along with the Province of BC) on a re-opening plan to ensure we fully understand the parameters that government puts in place, and to be part of the solution to current obstacles.

In the meantime, it is important to note that many businesses are still struggling and may not be able to survive another peak season without international visitors. Therefore, further government assistance in the form of working capital grants and/or low interest/no interest loans is necessary to allow businesses to remain solvent until such time as international non-essential travel resumes. While many existing government measures have been welcome and helpful, particularly for small and medium-sized enterprises, there are countless larger businesses including hotels, transportation providers, major attractions and others that have yet to qualify for assistance or are unable to access relief due to rigid criteria and/or unfavourable terms resulting in a significant increase in debt load, the inability to meet fixed cost expenses, billions of dollars in cumulative losses, as well as the loss of thousands of skilled and valued employees. Similarly, many seasonal businesses have been unable to access relief because of criteria that fails to take into account fluid revenue cycles year-over-year.

TIABC, along with our provincial and territorial counterparts would welcome the opportunity to discuss new measures or adjustments to existing programs that would be most helpful for Canada’s hardest hit sector to survive and rebuild in the months and years ahead. We would also welcome the opportunity to work with you on a restart plan for Canada’s visitor economy.

Prime Minister Trudeau and Minister Joly, thank you for your leadership during this most trying time. We look forward to hearing from you very soon.


Walt Judas

More Advocacy

TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
REMINDER: Registration is open for TIABC 2022 Annual general meeting and industry forum! 🎉 

Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
In Ottawa this week, TIABC CEO Walt Judas met with @tourismhrcanada CEO Philip Mondor to discuss workforce challenges at THRC’s annual Labour Market Forum.
TIABC Call for Nominations 📢

The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️