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Apr 9, 2021

TIABC writes to the City of Abbotsford to encourage the City to retain TRADEX as an event venue


Re: Future of the Fraser Valley Trade & Exhibition Centre (TRADEX)

Dear Mayor Braun & Council:

On behalf of the Tourism Industry Association of British Columbia (TIABC), I am writing to implore the City of Abbotsford to retain TRADEX as a venue for events.

This exceptional community facility has provided significant benefits to Abbotsford and the surrounding Fraser Valley region for more than two decades. In fact, an entire tourism ecosystem has been built around this important venue that supports hotels, restaurants, attractions, retail, transportation providers and a whole host of suppliers. As noted in a 2017 Pacific Analytics report, TRADEX hosted events annually generate some $17 million in economic impact for the region, and upwards of $19 million for the province.

Under the guise of Tourism Abbotsford, TRADEX continues to be a catalyst for innovation, creativity, learning, recreation and fun for hundreds of thousands of local residents and visitors each year. What’s more, countless businesses have generated substantial revenues by exhibiting at numerous TRADEX hosted trade and consumer shows. This has not only contributed to the City of Abbotsford’s economic development and success but has also provided employment for local residents.

On a personal note, I was part of the launch of TRADEX and still believe it to be one of the finest, most productive, and much-needed large-scale venues in British Columbia, especially now as we anticipate tourism recovery from the COVID-19 pandemic in the months ahead.

Mayor and Council, I strongly urge you to retain TRADEX for its intended purpose, managed by the very capable and skilled team at Tourism Abbotsford. Thank you for your consideration. If you have any questions, please feel free to contact me at your convenience.

TIABC represents the interests of some 19,300+ tourism businesses with more than 310,000 employees around the province. Our role is to work with government at all levels to address issues and pursue opportunities on behalf of businesses, destination marketing organizations and sector associations.

Best Regards,

Walt Judas

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TIABC webinar series returns on November 24th! 

Equity, diversity, and inclusion (EDI) are important elements in sustainable labor recovery. But what do these really mean in the workplace context? While businesses are aware of the importance of these elements, many are often unsure where to start.

go2HR is committed to building strong and safe workplaces. We have engaged ParriagGroup, a leading EDI firm, to build a webinar that deepens our understanding of EDI and how to start reshaping the workplace.

Date: November 24th | 1:00 pm - 2:30 pm (PT)

Tap link in bio to register. 👆
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Registration is open for TIABC's AGM, to be held Friday, November 18th at the Anvil Centre, 777 Columbia Street, New Westminster. 

Schedule of Activities:
11:00 AM - Reports of the Society and election of directors
12:00 PM - Complimentary lunch for AGM attendees
12:30-2:00 PM - Presentation and workshop on Diversity, Equity & Inclusion with guest speaker, Joanna Jagger, founder & president, WORTH (Women of Recreation, Tourism and Hospitality) Association

Register through the link in bio.👆 

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo
Happy Thanksgiving from all of us at TIABC! 🍂 

#explorebc #hellobc
In Recognition of National Truth & Reconciliation Day, TIABC is dedicating this edition of our weekly newsletter to honour the children who never returned home and the First Nation, Métis, and Inuit survivors of residential schools, as well as their families and communities. TIABC understands that public commemoration of the tragic and painful history and ongoing impacts of residential schools is a vital component of the reconciliation process.

We open with an updated re-post from TIABC Director Brenda Baptiste and her poignant editorial from last year's inaugural National Truth & Reconciliation Day. Also included is a "Member Spotlight" on St. Eugene Golf, Resort and Casino which features content relating to the Indigenous peoples and communities in our province.

Tap the link in our bio to read the full newsletter. 👆

#NDTR2022 #OrangeShirtDay #TRCCanda #WeWearOrange #TruthAndReconciliation #NationalDayForTruthAndReconciliation #DestinationIndigenous #IndigenousBC
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The Tourism Industry Association of BC (TIABC) Governance Committee is seeking qualified individuals for the 2022-2024 term that are dedicated to the success of the Association and will support its principles as a member of the Board of Directors. Acceptance of nominations is based on a specific set of skills and experience.

Eligible candidates must demonstrate specific experience in the following areas:

1. Tourism Industry Knowledge

2. Technical & Business Expertise

3. Governance Competencies

4. Education and Training

The Board of Directors is made up of a maximum of 13 directors, consisting of 11 directors elected by the active members. TIABC is seeking a total of six (6) candidates for the 2022-2024 term:

The deadline for application submissions is Friday, September 30th at 5:00 pm

To receive the TIABC Board Nomination Form, or if you have any questions or concerns, please contact Deborah Kulchiski (Manager, Special Projects, TIABC) at or p. 604.530.9979

Tap the link in our bio to learn more. ☝️