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May 5, 2022

Letter to MLA Kevin Falcon

Letter from Tourism Industry Association of BC


Dear Kevin,

On behalf of the Tourism Industry Association of British Columbia (TIABC), congratulations on your election as MLA for Vancouver-Quilchena. Returning to the legislature to officially lead the opposition will undoubtedly help draw further attention to the issues that matter to British Columbians and to your constituents, as well as to stakeholders of the tourism and hospitality sector.

As we mentioned in our letter to you in February after you took over as leader of the BC Liberals, we still have an enormous task in front of us to rebuild British Columbia’s visitor economy following the devastating impacts of the pandemic. However, if afforded the right conditions, policies, tools, and support, we also have a tremendous opportunity to reshape our sector into a top economic driver once again, with a key role to play in areas such as reconciliation, sustainability, diversity, and other important priorities.

While we certainly expect you as leader and your colleagues in opposition to hold government to account on matters that impact the tourism industry and other sectors, we also very much believe that strong cross-party relationships and a willingness to work with all members of the legislature is critical to achieving our sector-specific and collective objectives in the aforementioned priority areas, as well as addressing the outstanding issues yet to be resolved.

Kevin, we are keen to meet with you at your earliest convenience to share the challenges of our industry, but more importantly, to learn of your broader goals for the province and your vision for how tourism can contribute to the well-being of British Columbia now and in the years ahead.

Again, congratulations on your election. We look forward to connecting with you very soon.

Best Regards,

Walt Judas
CEO, TIABC 778-953-0620

JJ Belanger
Chair, TIABC Board of Directors 250-266-6457

More Advocacy

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts