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May 5, 2022

Letter to MLA Kevin Falcon

Letter from Tourism Industry Association of BC

Advocacy

Dear Kevin,

On behalf of the Tourism Industry Association of British Columbia (TIABC), congratulations on your election as MLA for Vancouver-Quilchena. Returning to the legislature to officially lead the opposition will undoubtedly help draw further attention to the issues that matter to British Columbians and to your constituents, as well as to stakeholders of the tourism and hospitality sector.

As we mentioned in our letter to you in February after you took over as leader of the BC Liberals, we still have an enormous task in front of us to rebuild British Columbia’s visitor economy following the devastating impacts of the pandemic. However, if afforded the right conditions, policies, tools, and support, we also have a tremendous opportunity to reshape our sector into a top economic driver once again, with a key role to play in areas such as reconciliation, sustainability, diversity, and other important priorities.

While we certainly expect you as leader and your colleagues in opposition to hold government to account on matters that impact the tourism industry and other sectors, we also very much believe that strong cross-party relationships and a willingness to work with all members of the legislature is critical to achieving our sector-specific and collective objectives in the aforementioned priority areas, as well as addressing the outstanding issues yet to be resolved.

Kevin, we are keen to meet with you at your earliest convenience to share the challenges of our industry, but more importantly, to learn of your broader goals for the province and your vision for how tourism can contribute to the well-being of British Columbia now and in the years ahead.

Again, congratulations on your election. We look forward to connecting with you very soon.

Best Regards,

Walt Judas
CEO, TIABC 778-953-0620

JJ Belanger
Chair, TIABC Board of Directors 250-266-6457

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🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨