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Jun 21, 2021

Letter of Appreciation to TIABC

Minister Mark


Dear Walt Judas and Vivek Sharma:

Thank you for your letter of June 7, 2021, regarding BC’s Restart Plan and the certainty it
provides to tourism and hospitality businesses. I greatly appreciate you taking the time to share
your feedback with me.

It has taken all of us paddling together to reach this pivotal point in the pandemic, where there is
a palpable sense of hope and optimism for the future, not only for us as leaders who have worked
so hard to guide our industry through this pandemic, but also for the families and communities
that for the first time in over a year can see a path forward. As long as vaccination rates continue,
and cases and hospitalization remain low, British Columbia (B.C.) will continue to move through
our reopening phases.

The level of cooperation and partnership between industry and government throughout this
pandemic has been unprecedented, and I am grateful for the steady hand of the Tourism Industry
Association of BC in providing guidance to businesses and recommendations to government so
that we could reach this point. It is my intention to continue working closely together towards
recovery, resilience and beyond, and have that be the legacy that carries forward from this
difficult time.

I am personally looking forward to travelling in B.C. this summer with my family and supporting
our tourism operators, and I know thousands of other B.C. families are planning vacations across
the province this summer as well. However, I am also keenly aware that there is still a long road
to recovery, and that the industry will need more support. As you know, Budget 2021 committed
an additional $50 M for recovery and resilience initiatives for the tourism sector this fiscal year.
I look forward to discussing how best to allocate these funds with you and other industry leaders
in the weeks ahead at the tourism advisory table. I also commit that our Government will
continue our advocacy to the Federal Government to re-open our borders to international visitors
as soon as it is safe to do so.

Thank you again for writing.


Melanie Mark
Hli Haykwhl Ẃii Xsgaak
Minister of Tourism, Arts, Culture and Sport

More Advocacy

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨