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Jul 22, 2022

Letter of Support for the New BC Trail Fund

Letter from Tourism Industry Association of BC

Advocacy

RE: TIABC SUPPORT FOR THE NEW BC TRAIL FUND

To Whom It May Concern:

On behalf of the Tourism Industry Association of British Columbia, I am writing in support of the Outdoor Recreation Council of British Columbia’s proposal to establish an endowment for the BC Trail Fund.

The Tourism Industry Association of BC (TIABC) is a province-wide advocacy organization that represents the interests of more than 19,000 businesses and 350,000 people working in the tourism and hospitality sector. Tourism is an integral part of BC’s character and economy. It is interwoven throughout the fabric of the province, supporting families and anchoring the culture of communities.

As you are aware, the Super, Natural BC brand is built on the incredible landscapes and waterways throughout our province. Each year, countless residents and visitors alike enjoy outdoor adventure and recreation at any one of the thousands of lakes, rivers, mountains, parks, and trails that span all regions of BC. Unfortunately, some of our natural attributes run the risk of damage due to overuse and recklessness unless we take steps to protect the environment…in this case the extensive trail system on crown land that has seen an exponential increase in usage, particularly during the pandemic.

The BC Trail Fund is very much needed by everyone who looks after trails and recreation assets in BC given that the upkeep and stewardship of our existing trails, facilities, and outdoor spaces have not benefitted from the COVID-19 recovery grants. Consequently, without ongoing and dedicated funding, deteriorating trail conditions, overcrowding, and environmental damage will continue to occur. The BC Trail Fund will help ensure that there is a long-term plan for caring for these valuable assets.

We strongly urge government to consider a grant to establish the BC Trail Fund in the interest of protecting, maintaining, and sustaining the many trails enjoyed by residents and visitors throughout British Columbia today and in the years to come.

If you have any questions about TIABC’s support for this initiative, please contact me at your earliest convenience.

Best Regards,

Walt Judas
CEO, TIABC
T – 778-953-0620

More Advocacy

National Day for Truth & Reconciliation

During the last week of each September, Canada observes National Truth and Reconciliation Week, culminating on September 30th with the National Day for Truth and Reconciliation (NDTR).

Tourism businesses and organizations can advance reconciliation by promoting understanding, respect, and meaningful engagement with Indigenous cultures by collaborating with Indigenous communities to accurately represent their history, traditions, and cultures in tourism experiences, supporting Indigenous-owned businesses and promoting employment opportunities, educating visitors and staff about the history and current issues facing Indigenous peoples, establishing a long-term partnership with communities, and highlighting and promoting Indigenous-led experiences.

September 30th also coincides with Orange Shirt Day and goes far beyond simply wearing orange in solidarity - it is an Indigenous-led grassroots commemorative day intended to raise awareness of the individual, family and community inter-generational impacts of residential schools, and to promote the concept of “Every Child Matters”.

Indigenous Tourism BC (ITBC) encourages everyone to look for an event in your area and "step forward as an active witness to ensure, through thorough and honest education, that this never happens again." 

TIABC encourages all British Columbians to wear orange on September 30th and honour the thousands of survivors of residential schools.

By taking these steps, we can all contribute to understanding, healing, and a more equitable relationship between Indigenous and non-Indigenous communities.
Postcards from BC 📬

Wish you were here from Kat Craats, Marketing Manager for Wildplay Element Parks, in Squamish! 🌲🧗‍♀️
At a Greater Vancouver Board of Trade breakfast meeting, TIABC CEO Walt Judas met up with Rocky Mountaineer President & CEO Tristan Armstrong, as well as VIA Rail President & CEO Mario Peloquin who outlined his railway's 2030 strategy aimed at increasing passenger rail service across Canada. 

Within the next five years, VIA Rail will update much of its fleet with new equipment to replace railcars that are up to 77 years old.

While the federal government has invested some $3 billion in VIA Rail over the past five years, it pales in comparison to Europe's $87 billion and $69 billion the United States is investing in rail service and infrastructure in the coming years.

VIA Rail onboards and delivers a combined 30,000 passengers annually in British Columbia with targets to increase the numbers, particularly as new railcars come into service.
BC TIC 2025 Sponsorship Opportunities

Our sponsors are critical to what makes the BC Tourism Industry Conference a consistent success. Aside from helping to offset the costs of staging this event, sponsors deliver benefits to delegates that help grow their businesses, as well as BC’s visitor economy as a whole.

If your company is keen to connect with tourism leaders and stakeholders throughout British Columbia and Canada, we encourage you to partner with us for the 2025 BC Tourism Industry Conference.

If you have a unique sponsorship idea that you would like to explore, please contact us. We offer the flexibility to customize packages to meet your unique business objectives. Packages are available on a first-come, first-served basis. We look forward to seeing you in beautiful Vancouver.

Contact us at: info@bctourismconference.ca
2024 TIABC Election Toolkit 

Just in time for the 2024 provincial election campaign that is about to begin, TIABC has produced a valuable toolkit for your use. The toolkit provides a wealth of resources to better inform you of the current political landscape, what the implications for tourism may be, and how to engage with politicians and candidates.

The election toolkit also addresses the value of tourism to British Columbia and informs on what the tourism and hospitality priorities are. 

The comprehensive toolkit expands on these areas by providing recommended questions to ask candidates, for example: "How does your party view tourism as an industry and government priority relative to other sectors of British Columbia’s economy?"

Please download the 2024 TIABC Election Toolkit below, share it with your members and your stakeholders, educate on the value of tourism and inform candidates on today's issues facing our sector. Feel free to send TIABC additional questions that can be added.

Download the toolkit through link in bio! 👆
Postcards from BC 📬 

Wish you were here from Joe Baker, Dean of Okanagan College School of Business, at Okanagan Stables in Lake Country.