Skip to main content

Mar 8, 2021

Cruise Lines International Association (New West & Canada) thank you to TIABC

Thank you for advocating on behalf of the cruise industry


Walt Judas, CEO
Tourism Industry Association of B.C.

We would like to take this opportunity to thank you for your recent letter to Prime Minister Justin Trudeau outlining the importance of cruise to the communities and business and lending your support to resumption in Canada.

2020 presented many challenges in every level of our personal lives and related business. A further extension to the Transport Canada Interim Order suspending cruise to February 2022 furthers these challenges.

CLIA and our member lines are working comprehensively to bring forward the health policies and procedures that will lead to the safe resumption of cruise in North America. The COVID-19 Member Policy entails comprehensive prevention, detection and response strategies from the time of booking through the cruise itinerary and at disembarkation. Highlights include measures for crew and passengers around testing, training and communication, ship environment measures to augment medical staffing, case detection and management and pre-arranged response logistics in the event of infectious illness.

As health organizations worldwide engage initiatives to stop the spread of COVID-19, CLIA and our member lines look to every opportunity to engage and align the best scientific and health advice with those that will provide for the resumption of cruise.

In 2019 the total economic impact of cruise to Canada was $4.2 B an increase from $3.2 B or 34% since 2016, the last time a study was undertaken. Jobs climbed to over 30,000 and wages and salaries increased 43.6% to $1.436 B.

Transport Canada’s Interim Order can be revisited or revised at any time. As the challenges of COVID-19 continue and vaccine programs progress we will continue to review every option and opportunity to demonstrate, working with Canadian officials, that cruise can resume and that operational policy and protocols are in place that have led to successful cruising and will protect not only our guests and crew, but also the communities we visit.

Thank you again for your letter supporting the cruise industry, we welcome the opportunity to continuing working with you toward the safe return of cruising to Canada waters.


Charlie Ball

Kelly Craighead
President & CEO CLIA

More Advocacy

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨