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Feb 15, 2022

Letter to Premier John Horgan

Letter from Tourism Industry Association of BC


Dear Premier Horgan,

Today’s news about various restrictions being lifted was both welcome and deeply appreciated by the entire tourism and hospitality industry in British Columbia.

As you referenced in your remarks during the Industry Engagement Table call this morning, our sector has been extraordinarily hard hit during the pandemic. At the same time, we recognize and very much appreciate that the Province has responded with multiple support programs and measures to help tourism-dependent communities, operators, employees and destination marketing/management organizations, while also protecting the health care system and keeping BC residents and visitors safe. No doubt it’s been a delicate balance over the last 23 months and one that your government has managed extremely well.

On behalf of TIABC and our members and stakeholders, thank you for leading our province to the point where virtually all the restrictions have been lifted save for the necessary health and safety measures such as vaccine passports and masks.

In the days ahead we look to work closely with your government on messaging vis-à-vis travel to help rebuild consumer and resident confidence that it’s okay to travel again and that BC is indeed open to all fully vaccinated visitors, including those visiting for leisure purposes, as well as business. It’s especially critical that leaders and decision-makers like yourself, Dr. Henry and your cabinet colleagues are part of the communication efforts regarding travel while at the same time emphasizing the need to respect health and safety protocols and any other necessary measures required to allow us to return to and remain at so-called ‘normal’.

Premier, it is wonderful to see you ‘back-in-the-saddle’ so to speak and looking healthy and well.
Thank you again for your strong leadership, particularly over the course of the pandemic. As mentioned, we are sincerely grateful for the Province’s support of our sector and look forward to our continued work together in the months and years ahead. Thank you also for the specific acknowledgement of the tourism industry during today’s call.

Best Regards,

Walt Judas

More Advocacy

🎤 Exciting News! 🎤

Get ready to be inspired by Shaun Boothe's opening keynote at the 2024 BC Tourism Industry Conference! You won't want to miss out on his powerful and musical message. 🌟

Register for the conference today through link in bio 👆
TIABC CEO Walt Judas met with BC Hospitality Foundation Executive Director Alana Dickson to discuss the organization's participation in the upcoming BC Tourism Industry Conference (BCTIC), March 6 & 7 in Victoria. 

BCHF will be on hand to enlist industry support via a 50/50 draw, donations, and a contribution by TIABC in lieu of gifts to speakers. 

Secure your spot at BCTIC today! Register through the link in the bio. 👆
TIABC CEO Walt Judas met up with Boating BC Executive Director Bruce Hayne, and Ahoy BC Executive Director Dave Mailloux at the annual Vancouver International Boat Show at BC Place Stadium over the weekend.  Ahoy is one of TIABC's newest members.  Walt has also been working closely with Boating BC to ensure marine tourism interests are represented in the new BC Land Act Amendment consultation currently underway until March 31st.
TIABC at Pacific Northwest Cruise Symposium!🚢

TIABC CEO Walt Judas was in Seattle yesterday, connecting with industry leaders at the Pacific Northwest Cruise Symposium. 🤝 Joined by Butchart Garden CEO Dave Cowen, GVHA CEO Robert Lewis-Manning, and CLIA Senior Advisor Barry Penner.
🌟 Meet one of our keynote speakers: Tuija Seipell!🌟

Tuija Seipell is a highly sought-after Canadian keynote speaker, business advisor and editor. She works globally, but mostly in Europe and North America, including Norway, Sweden, Denmark, Finland, Italy, Portugal, Ireland, Spain, Estonia, Latvia, Canada and the US.

She’s a passionate advocate of customer experience and emphasizes the crucial role of emotions in business. She speaks and conducts workshops also on branding, strategy, leadership, trends, creativity, and storytelling. She works with numerous sectors from tourism, hospitality, startups, retail, health care, museums, film, financial and technology sectors, to educational and governmental institutions and universities.

Tuija's session Show Me a Reason to Love You delves deep into the essential hospitality tools at everyone’s disposal: The Moments of Truth that, with the new technologies, staff shortages, sustainability requirements and other uncertainties, have become more crucial, and more effective than ever before. They have also become more and more disappointing to guests and that’s where the Great Opportunity lies. 

📅 Save the date: March 6 & 7, 2024, for the BC Tourism Industry Conference in Victoria! Register today!

Register through link in bio. 👆
With Destination Greater Victoria CEO Paul Nursey, one of the co-founders of the Impact Sustainability Travel & Tourism Summit as another successful Impact conference wrapped up today in Victoria.🌍✨