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Feb 15, 2022

Letter to Premier John Horgan

Letter from Tourism Industry Association of BC

Advocacy

Dear Premier Horgan,

Today’s news about various restrictions being lifted was both welcome and deeply appreciated by the entire tourism and hospitality industry in British Columbia.

As you referenced in your remarks during the Industry Engagement Table call this morning, our sector has been extraordinarily hard hit during the pandemic. At the same time, we recognize and very much appreciate that the Province has responded with multiple support programs and measures to help tourism-dependent communities, operators, employees and destination marketing/management organizations, while also protecting the health care system and keeping BC residents and visitors safe. No doubt it’s been a delicate balance over the last 23 months and one that your government has managed extremely well.

On behalf of TIABC and our members and stakeholders, thank you for leading our province to the point where virtually all the restrictions have been lifted save for the necessary health and safety measures such as vaccine passports and masks.

In the days ahead we look to work closely with your government on messaging vis-à-vis travel to help rebuild consumer and resident confidence that it’s okay to travel again and that BC is indeed open to all fully vaccinated visitors, including those visiting for leisure purposes, as well as business. It’s especially critical that leaders and decision-makers like yourself, Dr. Henry and your cabinet colleagues are part of the communication efforts regarding travel while at the same time emphasizing the need to respect health and safety protocols and any other necessary measures required to allow us to return to and remain at so-called ‘normal’.

Premier, it is wonderful to see you ‘back-in-the-saddle’ so to speak and looking healthy and well.
Thank you again for your strong leadership, particularly over the course of the pandemic. As mentioned, we are sincerely grateful for the Province’s support of our sector and look forward to our continued work together in the months and years ahead. Thank you also for the specific acknowledgement of the tourism industry during today’s call.

Best Regards,

Walt Judas
CEO, TIABC
778-953-0620

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A postcard from Dawn Rueckl, Director of Industry Development at the Ministry of Tourism Arts, Culture & Sport, at Sun Peaks Resort!
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A postcard from Thom Tischik, Executive Director of Visit Penticton, at the beautiful Summerland to Princeton Road. 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca to share your slice of paradise!
📬 Wish you were here from Nik Coutinho, Sales and Marketing Manager for Prince of Whales, at the Great Bear Rainforest! 🐻 

Would you like your image to appear in our weekly Postcards from BC feature? Contact deborah@tiabc.ca.
Vancouver's North Shore Tourism Association (VNSTA) revealed its new campaign last week centred around visiting Vancouver's North Shore like a local. The three pillars include: play like a local, learn like a local, and love it like a local, with a commitment to respect Indigenous communities, air, land and waters, and to practice safety in all activities (& more). As part of its new sustainability initiative, VNSTA Executive Director Jennifer Belak (seen with TIABC CEO Walt Judas) is encouraging locals and visitors to take the pledge to play, learn and love like a local.
TIABC CEO Walt Judas joined members of BC's foodservice community, including Restaurants Canada CEO Kelly Higginson and VP Mark von Schellwitz at a networking and recognition reception in downtown Vancouver this week. Celebrating resilience, adaptability and unity, the event also served to acknowledge those who have significantly advanced the industry. Restaurants Canada and the Chefs’ Table Society of BC honoured renowned Chef John Bishop with a Lifetime Achievement award for the indelible mark he's made on the Canadian foodservice sector. 📷: @kasselmancreative
✈️ New aviation technology, the future of the aerospace workforce, impacts of government policy on the aviation sector, regional airport infrastructure and capacity needs, airline operating models, and the aviation sector’s role in emergencies were among the many important topics discussed at the BC Aviation Council Summit in Nanaimo this week. 

TIABC CEO Walt Judas joined BCAC’s Dave Frank (r) and Nanaimo Airport’s Keith Granbois at the conference where delegates also heard from Zara Rutherford, the first female to fly solo around the world.