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Mar 8, 2022

BCHA’s BC Hotel Services Sectoral Workforce Solution Skills Training Project

Letter from Tourism Industry Association of BC


Re: BCHA’s BC Hotel Services Sectoral Workforce Solution Skills Training Project

TIABC is a non-profit organization that advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year) and its 19,300 businesses that employ close to 350,000 workers. Our membership includes private sector tourism businesses, industry associations and destination marketing organizations. We work closely with our members to keep BC’s tourism industry competitive.

TIABC welcomes provincial collaboration to address common challenges faced by our membership. We recognize the importance of a diverse, skilled, workforce to build a resilient, post pandemic
economy and we welcome cross sectoral collaboration to implement proactive and creative solutions. BCHA’s proposed project is timely, inclusive, and proactive. Not only does it tap into a wider pool of human resources by connecting with equity seeking groups to train them for in- demand occupations, but it also engages employers and businesses to take a more holistic and sustainable approach in addressing their business needs.

The Tourism Industry Association of BC also appreciates BCHA’s efforts to support underrepresented and racialized Canadians of all skill levels to become employment-ready for work in a variety of high-demand occupations in the hospitality and tourism sectors. TIABC is excited about this solution focused initiative designed to involve various stakeholders that can directly influence and benefit from the program, especially employers and workers, instead of using a
traditional unilateral approach. We will gladly play a multifaceted role in supporting BCHA’s proposed program. More specifically, TIABC will:

  • Disseminate information about the program and recruit member employers
  • Market and support the recruitment of participants for training
  • Facilitate employer connections from the Hospitality sectors, but also from other in-demand industries for the purpose of sourcing guest speakers/consultants who can inform on topics such as industry and/or occupation-specific employer expectations, interview tips, skills development opportunities, employment opportunities, etc.
  • Work with BCHA to design, develop, and implement the project’s dissemination strategy to share project results with project partners and other relevant employment organizations/associations, and employers; and,
  • Create access for interested program participants to utilize additional tools, resources, up-to-date industry information, and networking opportunities.

The Tourism Industry Association of BC looks forward to being a partner to BCHA’s BC Hotel Services Sectoral Workforce Solution Skills Training Project, contributing an in-kind value up to approximately $10,000, and providing a link to employment opportunities for skilled Canadians in various in-demand occupations across the region. Please do not hesitate to contact me for further information.
If you have any questions or wish to discuss further, please contact me at your earliest convenience.

Walt Judas, CEO

More Advocacy

TIABC is pleased to release its 2022 Advocacy Report Card, which details the advocacy efforts and achievements and synopsis of some of the organization’s key initiatives last year. 

Read now through link in bio. 👆
Tourism leaders cheer on the @canucks in the Rogers Suite. 🏒👏

L-R: Destination Vancouver's Royce Chwin, TIABC's Walt Judas, Tourism Minister Lana Popham, Sport Hosting Vancouver's Michelle Collens, TIABC Director/VCC's Dennis Innes, Indigenous Tourism BC's Henry Tso.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc
Each year, on March 8th, people around the world celebrate International Women's Day and the social, economic, cultural, and political achievements of women. Today, TIABC salutes the women on our board and staff who are so valued, respected and appreciated by colleagues throughout the entire BC tourism industry. 

⭐ Brenda Baptiste
⭐Joanne Burns-Millar
⭐Pria Flanagan
⭐Miranda Ji
⭐Deborah Kulchiski
⭐Sandra Oldfield
⭐Sandra van Steijn 
⭐Fiona Wray

Thank you for your incredible contribution to our organization and to BC’s visitor economy.

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #internationalwomensday #womenintourism #womensday #IWD2023 #embraceequity
Over the weekend, TIABC CEO Walt Judas, Vancouver City Councillor Pete Fry, and Sport Hosting Vancouver Senior Manager Michelle Collens enjoyed watching the Canada Sevens rugby tournament at BC Place! 🏉

#bctourismcounts #bctourism #tourismsector #bc #tourism #bcstrong #explorebc #hellobc #GreenMeansGo #rugbysevens #bcplace
What a great first day at the BCTHC 👏

We had an incredible first day in Prince George gathering with industry friends and experiencing the many wonders that the incredible Northern BC region has to offer!

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts #BCTHC2023Tourism
TIABC CEO, Walt Judas and @bchotelassociation CEO Ingrid Jarrett attended the @pgcougars game on the eve of the 2023 BC Tourism & Hospitality Conference in Prince George. 🏒

#BCTourismandHospitalityConference #bcthc #conference #tourism #StayBC #BCTourismCounts